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Santiago Cardós is another proof of the level of creativity becoming the first Mexican to win an International Award Clio Awards.
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Creativity is responsible for innovation that sets unique trends before the consumer.
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There are more and more resources that have become strategic before the consumer.
McCann Worldgroup has Nathan Brown as his first Global Chief Audience Architect and the announcement occurs a few days after Santiago Cardósthe first Mexican to win the highest recognition in the category for emerging creatives of the Clio Awardsrealizing with these facts how creativity scales more and more and establishes increasingly closer interaction patterns with the consumer.
If we look at the results of study This Year Next Year: 2022 Global End-Of-Year Forecast, in this it is warned that by 2023 the worldwide income in advertising will reach 855 thousand 900 million dollars. Faced with this expectation of income, creativity management becomes central.
What happened at the Clio Awards
A 23-year-old Mexican won the Clio Awards International Award for the first time and Santiago Cardós managed with this feat to discover a very important element and it is the one that has to do with the importance that emerging creatives are acquiring, who are the ones that this award rewards. award.
“Thanks to (anonymous) and the people I work with every day, they all made it possible for this recognition to come, which will undoubtedly be a great step in my career. I owe it to each and every one of them,” he said. Santiago Cardós, Senior Copywriter anonymously, agency for which he obtained the metal.
The creative performance that creativity has had as an emerging entity has given way to increasingly specialized activities in the market and are the ones that take advantage of consumption today, that is, they are the ones that best adapt to the needs of the market, where there is an interesting call to be able to establish activities that help innovate the communication of what is currently consumed, where the way in which brands are activated in this scenario become increasingly important to the advertiser.
While Cardós wins in the Clio Awards the highest creative recognition, in McCann Worldgroup the arrival of Nathan Brown as his first Global Chief Audience Architect.
“Nathan knows the power of audience insight to facilitate significant growth for brands, and he will bring this fluid audience connection to a very receptive community here at McCann Worldgroup.
In today’s world, where brands need to move in sync with their audiences, we must bring the best of the media mindset to the heart of the creative process. Nathan’s empathetic style, creative sensibility and strategic ability to discern an idea from a simple data point will make him an invaluable accelerator of our collective creativity,” said Daryl Lee, CEO of McCann Worldgroup and McCann.
These announcements of how the creative scene is shaping up and what insights allow key appointments, show how important idea management has become in the advertising creativity industry, where the value of talent implemented in the market has been proven and following an increasingly valuable standard in the market and it is the one that has to do with the way the market is linked today.
