Facebook Business Manager is a tool for businesses and entrepreneurs to manage pages in one place. Also known as Meta’s Business Manager, it gives you access to unique features such as collaborating with team members and implementing various ad strategies.
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If you’ve decided to use Business Manager, be aware that other coworkers won’t have access to your personal profile — unless you accept a friend request. The only information available is your professional name and email address, and the pages and ad accounts you have access to.
This means that Meta’s tool is a platform independent of your personal Facebook profile, created to help you and a team manage marketing activities on the social network. To start using it, you must meet the following requirements:
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Download our app for iOS e Android and follow the main technology news in real time on your smartphone.
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- Have a personal Facebook account to confirm identity;
- Create a Business Manager account (business.facebook.com) — just use Facebook username and password;
- It is only possible to create two accounts on the trading platform. If you need more, ask someone else at your company to create additional accounts.
Why use Meta’s Business Manager?
Using Facebook as a vehicle for promoting products and services on the internet is a very effective strategy. With the help of the Business Manager, it is possible to keep actions organized, making the management of the online presence on the social network much easier.
In addition, this platform offers the possibility of controlling access to accounts and pages, ensuring the confidentiality of company data and allowing team collaboration. Each member can receive specific attributions for joint work aimed at process efficiency.
After designing and propagating Facebook ads, you can track performance and run A/B tests to assess which results are most favorable and boost your online campaigns.
How to Create a Business Manager
Create a Facebook Business Manager account to start managing your business on the social network. It is recommended to perform the process on a computer, as the platform is not optimized for mobile devices. Check out:
- Access Meta’s Business Manager;
- Select “Create Account”;
- Enter your company name, your name and email address and select “Next”;
- Enter your company details and press “Submit”.
On the platform, you can:
- Add pages and ad accounts;
- Add Team Members
- Start managing Facebook advertising management.
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And if you also use Facebook Marketplace to do business, see how to get, see and give reviews on the Meta platform.
Read the article on Canaltech.
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