Mediaset España continues to face the historic audience crisis that it has been going through for just over a year. The current directive continues making bobbin lace to win back viewers, that audience that gave him so much success during the last two decades. when the front was Paolo Vasile. With a new, more conservative editorial line to bet on a white and family-friendly network, Telecinco left programs like Slvame or Deluxe, and collaborators like Belén Esteban, Kiko Matamoros or María Patio, out of the game.
The delicate situation of the Fuencarral group is being widely commented on both on social networks and by former employees of the company. It is the case of Baldomero Toscano, former director of program production, who worked there during the most glorious era and that once again goes against Mediaset and the current direction it has taken. She does it in an interview on Radio Isla Cristina where he even makes fun of Santi Acosta.
Baldomero Toscano begins his intervention in the aforementioned medium by giving his opinion on De Viernes!, the space hosted by Beatriz Archiona and Santi Acosta every Friday on Telecinco. The program that has replaced Deluxe in the world of the heart with that presenter who is leaving himself in front as I say, Santi Acosta, he says between laughs. It follows in the wake of the Deluxe with less grace because it does not have the wonderful fauna that they had. It is a more conventional, old program, he adds.
MS ABOUT MEDIASET
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The former director of Mediaset considers that Telecinco’s current programming is more like the TV of the nineties, it is more unobtrusive. This disposition of the wildest heart has harmed Telecinco. The Spanish viewer likes hard salsa, he insists without hesitation. On television, prestige matters little, what matters is reaching viewers, you don’t live off of prestige, she continues explaining on Radio Isla Cristina. His words are very similar to those that Paolo Vasile maintained during his mandate.
About Temptation Island
The truth is that Temptation Island is the group’s most successful program to date. Sandra Barneda’s reality show garners figures every week well above the network’s daily average. It is one of the few formats that survives the Vasile era and continues to enjoy the affection of the public. It is the only program that has had a good result in prime time. It is what the natural public of Telecinco wantshe expresses.
They are making a lot of mistakes
Last October, Baldomero Toscano gave another interview to AlgoPasa TV where he was very critical of the figure of Ana Rosa Quintana on the network. From this edition of GH VIP to the failure of Chinese Tales or the weakness that Ana Rosa is already giving in TardeAR…They are making a lot of mistakes, he explained.
As for Jorge Javier Vázquez, who returns to the small screen next March with Survivors 2024, the former director continued: He has a speech, he’s funny, he’s smart, he’s fast… He’s a bright, hard-working guy. (…) For television and the media, all these are priceless values. Another thing is my opinion about their behavior.
