The Multiple Banking institution Afirme announced an alliance with Clara, a digital platform that offers solutions for the management of corporate expenses. The alliance aims at the active participation of both institutions to provide innovative and competitive financial solutions.
It seeks to finance more than 200 companies this year, with a credit flow of 1,000 million pesos.
Jorge Eduardo Vázquez García, director of alliances at Afirme Grupo Financiero, said in a statement that this alliance is the product of what Clara can contribute to the union.
“Due to its great growth and potential, this alliance is established, where Clara, with the knowledge of her portfolio, opens the door for us to contact potential clients,” he said.
He added that this collaboration is aligned with the development strategy in the business segment of the institution. In this sense, José Carlos Martínez González, Afirme’s director of SME banking, explained that he will offer lines of credit of up to 15 million pesos to Clara’s clients, with terms of up to five years.
In addition, these products will be complemented by the credit card and expense management options that Clara currently offers to its clients.
“This business model allows access to a greater number of potential clients, in less time; taking advantage of Clara’s technology, which will make it easier for them to achieve the objectives of the institution”
From Clara, Youmna Harb, regional director of the firm in Mexico pointed out the importance of strengthening the business ecosystem, indicating that through this alliance it will consolidate its product portfolio in the country.
“We are excited to form this type of synergy, especially with an institution like Afirme, since it allows us to expand the financing offer to our clients to meet the needs of their businesses,” said Amando Villalobos, director of strategic alliances at Clara.
In March, the technology company Clara announced that it obtained a line of credit for 90 million dollars that would be used to consolidate its operation in Colombia, where it began operations in 2022.
