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In 2021, Google recorded revenue of 250 billion US dollars.
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The Google browser was placed first in the ranking of search engines with the highest number of users.
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Bing is the second most used search engine, with a percentage close to 3 percent.
The technology industry continues to generate new news where you can see the competition that is registered between the main brands in the sector. As an example, Apple wants to compete with Google, so it would be working on its own search engine.
With the internet, tools such as web browsers, where there are currently several, but without a doubt the most popular in the world is that of Google.
In that same order, there are different models of search engines that offer a wide range of results and privacy functions, where each of them uses its own algorithm, so they allow a wide variety of results to be displayed.
We can define as an Internet search engine or search engine, as a computer server specialized in searching for information on the web. According to data from a study published by StatCounterandThe Google browser was placed first in the ranking of the search engines with the highest number of users in both 2021 and 2022, with a global market share of over 92 percent, followed by Bing, with a percentage close to 3 percent.
Apple wants its own search engine
To keep growing, Apple wants to compete with Google in web search engine services. As reported Ars Technica, Apple’s final goal, led by Tim Cook, is to completely stop using Google services, not just its search engine, so you might be working on one.
Although the news is not official, it was learned that the creation of a search engine by the company is not new, since it was born about a decade ago.
The specialized media highlight that as part of this strategy, Apple is making improvements to its own mapping and advertising services. And it is reported that the launch of a search engine means that the technology company would lose the amount of money it receives, when, at present, Apple obtains a sum of 12 billion dollars from Google to establish the default search engine of the Mountain View company on its mobile devices.
According to reports, the search engine of the company that created the iPhone is internally baptized with the name of “Apple Search”, and it will be allowed to generate billions of searches a day, so it would be a direct competition from Google by having enough capacity to eat a market share.
Given this, Josh Koenig, strategic director of Pantheon, expects Apple to keep the 92 percent market share that Google currently holds.
Among the characteristics of this search engine, it is indicated that it would have privacy as a differential. Likewise, it was revealed that Apple is also working on launching its maps application.
Today the technology industry is one of the most competitive, and this is due to the amount of time that people from all over the world spend using social networks, the internet or even devices. As an example, the digital platforms themselves are competing with each other, such as Meta changes to look like TikTok and attract the millions of users that this social network has.
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