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Today’s consumers are very aware of the trends that are registered in social networks.
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Los centennials they are the first generation of digital natives.
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He marketing viral has become the best strategy for brands.
Viral trends on social networks can be a good strategy for brands, increase their views on these sites or even join the digital conversation. This is the case of all the brands that have joined the trend of the giveaway shared by the famous Youtuber MrBeast on his Instagram account, and they have created content to interact with their users.
A good marketing strategy can come at any time, because with social networks, for many it can be very easy to attract users. In marketing, this is known as viral marketing, which is born from the ability of campaigns and content to spread among users as if they were a virus, to achieve a high impact.
Given this, experts say that the most common thing is to use trending topics to generate their own content and that provoke humor and complicity in the audience, in order to make a brand contagious and fun.
Brands join the MrBeast raffle trend
This Monday the conversation on social networks was focused on the Youtuber MrBeastthanks to the fact that the influencer launched a raffle for his next birthday.
It all started when the youtuber on his Instagram account shared with his more than 150 million followers on YouTube for his very particular style of making videos, the American announced a global raffle of $50,000 among his followers, achieving great participation from of the global public who answered his call and shared his image virally.
Following this dynamic, many brands took advantage of the digital conversation to create content and creatively attract their users, also announcing raffles for their audience.
An example of these companies or ventures was the company from Pilsen Callao, who shared the same dynamics of the American youtuber on his Instagram account but offered the prize of 10 boxes of bottles of the beer brand.
“You may not get the 10,000 dollars, but you can get 10 cases of Pilsen bottles (40 six packs) of 305 ml returnable. All you have to do is share this post in a story, tag your paws in the comments, follow the @pilsen_callao account and like the post. The winner will be chosen in 72 hours!” Reads the publication of the brand’s Instagram account, which has more than 60,000 followers.
Small businesses and entrepreneurship also saw the youtuber’s publication as a good opportunity to generate content, which is why the Protein Market brand in Colombia also launched a post on its account on the Meta platform with a raffle for its products.
The Natural Queen venture in Peru also posted using the image of the influencers but adapted it with the photos of their products. Or even Venecia Pastelería shared the giveaway dynamic to attract more customers.
It is not the first time that brands have joined the holdings in networks, let’s remember the most recent cases, all the content that large and small companies released from the separation of Shakira and Gerad Pique. Or last year with the song “Mi bebido Fiu Fiu” which was a hit on TikTok and Spotify until it moved to the strategies and content on networks of brands such as HBO Latin America, Prime Video Spain, Marvel Spain, Netflix Spain, among others.
And this is how the impact generated by social networks and streaming platforms are part of the trends and the conversation that the digital pulse has, where the majority are from the centennial and millennial generation, which is why brands have you tailor to their tastes to attract them to your market.
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