The activity of a Real estate advisor It is vital when closing a transaction of this nature; However, gender equality is apparently a pending issue in this industry, since the women they usually receive smaller commissions compared to men, when they mediate an operation.
According to the real estate digital Neximo, there are different challenges faced by women within the world of real estate; however, what progress has been made is in the presence of women as real estate consultants.
“The women They have very interesting profiles with enormous potential in the real estate. Many of them enter this market driven by some life circumstance, such as a divorce, the loss of a loved one, a job, or a lifestyle improvement for themselves and their loved ones. Fortunately, they find in this area the opportunity to start a business”, explained Karim Goudiaby, founder and CEO of Neximo.
According to data provided by Neximo, which are based on figures from the National Institute of Statistics and Geography, currently 41.7% of professionals in the real estate sector are womenwhich is evidence of the ground that has been gained in an industry that was dominated by men.
Likewise, Maricela Rodríguez, Vice President of Communication of the Mexican Association of Real Estate Professionals (AMPI), within its membership, 57% are women, many of them mothers, or who plan to become one.
In this scenario, it is important to mention the challenges that, according to experts, the women who are dedicated to real estate consulting.
One of the topics where women they are more disadvantaged in the real estate industry It’s about income. According to Neximo, although the commission is proposed by the adviser or advisor at the time of an operation, the owner has the last word.
Normally the commission that is charged in a sale operation is 5% and in a rent, it is the equivalent of one month’s rent; however, at women They are offered a payment of 3% in the sale and only 50% of the first month’s rent.
“Unfortunately, there are cases where, if you are a woman, they offer you a lower commission,” said the digital real estate agency.
- Eradication of machismo
In an industry where men are still in the majority, macho attitudes are common.
According to Neximo, eradicating attitudes of phallocracy will allow the full development of women in the sector, in order to eliminate the old belief that, because they are a mother, they have fewer capacities in different roles in the real estate organization.
- Equity in home care
In the context where many real estate women They are mothers, the support of their family is necessary for domestic care, which allows economic equity. According to Neximo, more and more real estate offers decent conditions that allow a balance in the care of the home.
One of the key factors in promoting women in this sector is training, which provides women with women Greater security and empowerment when establishing commissions.
For Neximo and AMPI, this point is fundamental so that the women have a greater development in topics such as: rents, sales, administration, valuation, brokers, warehouses, industrial buildings or in newer areas, such as the nearshoring.
According to the digital real estate company, there are currently 21 real estate laws all over the country; however, there are still areas of opportunity in said regulations regarding gender equality and support for women, especially working mothers.
“We have witnessed women earning close to 300,000 pesos annually in commissions at a junior level; 500,000 pesos in advisers between one and three years of experience; and advisors with a longer track record with the possibility of earning around 1 million pesos a year”, Goudiaby highlighted.
