- Racing players take to the field with altered shirts in the campaign against Alzheimer’s.
- The initiative was to raise awareness about confusion, a symptom of the disease.
- The campaign was created by the República Havas agency for the Association to Fight Alzheimer’s Disease in Argentina.
In the hours prior to the game that Racing de Avellaneda, from Argentina, was to face Newell’s from Rosario, a publicity campaign was put into practice to raise awareness about Alzheimer’s disease that received everyone’s applause.
The initiative had the same players as protagonists, who They went out onto the field wearing shirts with different numbers and names.
The change was also applied to the flyers that are disseminated with the formations in the previous hours on social networks and on stadium screens.
People and journalists also did not understand what was happening until in the photo before the start of the game, the formation showed a flag that said: “Confusing people is a clear symptom of Alzheimer’s.”
In the preview of the game, Racing shared an image on social networks that said: “Dressing room Ready. Let’s go Racing!” along with images of the uniforms of their players Hauche, Sigali and Pillud, who instead of the numbers 7, 30 and 4 -which are the ones they always wear-, had 10, 21 and 9.
In the flyer with the formation that was posted on social networks, the numbers were also altered, so the posts on Instagram and Twitter had thousands of comments in which users denounced a confusion by the Community Manager.
Campaign to raise awareness about Alzheimer’s in Argentina
The campaign was the work of the agency Havas Republic for the Association Fight Against Alzheimer’s Disease.
“Confusion is one of the main symptoms of Alzheimer’s and to make this visible, an idea was activated during one of the dates of the Argentine soccer championship using the help of the Racing soccer club as support,” the agency reported.
“The idea was to change the last names of the players on the shirts, replacing that of a teammate with another, which led the fans to be perplexed by that detail. The voice-over of the stadium was also part of this activation, as well as the digital information on social networks.
The project was called “Confused Names”.
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