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In 2022, social media users grew to 227 million.
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Currently there are 4.7 billion users.
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Digital marketing has become the best tool for brands.
The creative strategies that brands are carrying out on their social networks, in order to capture their consumers, are becoming expected content on these platforms. This is the case of Crocs who, in a post on Instagram, created the “Lil Jibbitz Charms” and which will surely become a new trend in women’s nail decoration.
This creative content is on record as the global social media user base has grown by more than five percent in the last 12 months. The current global total represents 59 percent of the total world population.
And according to data from Hootsuite and We Are Social, social media users grew by 227 million over the past year, reaching a total of 4.7 billion as of early July 2022.
Given this, brands large or small continue to use the content they share on these platforms with an impulse to promote their products even in the strangest ways.
Crocs creates new trend in nail decoration
Through a viral video on Instagram, the shoe brand shared what would be a new trend in nail decoration.
The American brand, which is very popular for its creative shoes that are sold all over the world, showed in the recording how a manicurist created a nail design with its iconic transparent sandals and its peculiar charms.
In the publication, the brand explains that the design is called “Lil Jibbitz Charms“. “Are the Lil Jibbitz Charms removable? Would you like this manicure?” Reads the description of the video, which already has more than 55,000 interactions.
Also the creative video records several comments from the users of the brand, who were surprised by this style of nails.
There are many brands that are dabbling in generating strange designs where the protagonist is their logo, a recent example is Farmacias Similares, which from its same CEO, Víctor González, shared how he generated the “Simiuñas” and gave creative impetus to the Mexican brand.
The strategy consisted of creating faces of Doctor Simi, on the nails of the employees of the pharmacy chain, and with this, new forms of communication with the consumer continue to be tested through one of the best-known brand mascots on the market.
Or also, organizations such as the Mexican Social Security Institute (IMSS), generated content, they are the “IMSSoportable” nails, with which they increased their presence on their platforms and created advertising.
On that occasion, “IMSSoportable” is the name that the digital community has decided to name the peculiar nail design worn by an IMSS worker, which not only generated various comic reactions, but also gave the Mexican institution a wide advertising among Internet users, within the conversation generated in networks.
And this is how brands continue to bet on social networks for their creative content with which they promote their companies.
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