The new global ultra-high-end electric vehicle brand AEHRA has announced the exterior design and interior interaction experience of its first model SUV. It presented this radically different SUV style to the world, bringing about a revolution in automotive design. Uniquely unlocking the full design potential offered by its state-of-the-art EV drivetrain, the AEHRA SUV represents an unparalleled vision of effortlessly elegant futurism. The AEHRA SUV represents a radical combination of cutting-edge sustainable materials, ultra-advanced EV technology, smart manufacturing techniques, and pure Italian design.
With a 3m long wheelbase, extremely low front end and extremely short front and rear overhangs, the AEHRA SUV is designed to be unlike any other vehicle on the market today. The striking, slender headlights combined with LED light strips that accentuate the outer edges of the lower air vents create a unique visual signature that makes the SUV even more striking in the dark.
Every element of the SUV embodies AHERA’s unwavering determination to challenge the conventions of the modern mass-market car, while remaining steadfast in its unwavering adherence to the pure values of classic Italian design. That sentiment is immediately apparent in things like the glassware, which seems to flow as one piece from the front of the car over the roof, then sweeps down the rear of the tailgate in an almost liquid-like fashion. It is also dramatically represented on the stunning elytra-like doors. The spacious cabin is open to the sky for optimal ingress and egress, and can accommodate four NBA-level players effortlessly and in comfort, features usually reserved for supercars.
Using cutting-edge CFD (computational fluid dynamics) techniques with the same precision as, and in some respects better than, the precision found in wind tunnels, Perini and his team generated groundbreaking fluid body, resulting in excellent aerodynamic efficiency. The knowledge gained in this approach has been applied to the front and rear design of the SUV, setting optimal standards for aerodynamic drag reduction, cooling and battery thermal management.
The AEHRA employs innovative aerodynamic management with movable elements at the front and rear, delivering the thrill and promise of sporty driving while enhancing active safety. These solutions also optimize the battery’s drag coefficient and thermal management, while increasing the car’s range. Harnessing the full potential of ultra-advanced, ultra-light, highly sustainable composite materials, including forged carbon fiber technology that has only entered the market in recent years, further increases the vehicle’s efficiency.
New AEHRA SUV redefines the in-car experience with unprecedented interior space, materials and technology
- New ultra-luxury and electric vehicle brand AEHRA reveals interior details and images of its breakthrough SUV
- 3-meter wheelbase creates class-leading interior space
- Accommodates four full-size NBA players
- Available in five- and four-seat options
- Home theater, meeting room and lounge configurations
- Full dashboard width display that extends upward when the vehicle is parked and in lounge, home theater or conference room mode
- High-quality Italian hand-stitched leather, incorporating advanced technology and materials
- Seat combines supercar support structure with airline first-class comfort
- Multifunction steering wheel inspired by the aviation industry
AEHRA’s bold strategy to unlock the full potential offered by the EV platform has resulted not only in an avant-garde exterior design but also in a revolutionary interior concept. The vehicle’s extremely short overhangs, long wheelbase and completely flat floor allow AEHRA’s designers to create unique solutions that transform the interior environment for driver and passengers alike. One of the most innovative and attractive features of the AEHRA SUV cabin is the unique full-dashboard-width HMI (Human Machine Interface) screen, which offers a real advancement in entertainment and in-vehicle working.
When the SUV is in drive mode, the screen sits lower to display all the information the driver needs, such as speed, mileage, heating and ventilation settings, and navigation instructions. The two outer areas of the screen serve as virtual exterior mirrors, delivering high-definition images from the two front exterior cameras. When the vehicle is parked, occupants can choose to extend the screen upwards, instantly transforming the AEHRA into a home theater or office environment.
This is a direct result of AEHRA’s game-changing approach to the look of its first model. In conventional vehicle layouts, the interior dimensions do not allow front passengers to operate such a flexible and extended HMI screen because it is too close to their eyes. AEHRA has patented the solution, which it believes will set new standards in in-vehicle productivity and entertainment.
With the screen fully extended, occupants can relax and enjoy a movie, perhaps while the car is charging, or while parents wait to pick up their kids from school or at a party. For those with work to do, the screen and spacious interior provide the perfect solution for video conference calls. Instead of staring at your smartphone or laptop, you can sit back and not only see all the participants on the call in perfect HD clarity, but also hear them in crystal-clear, pitch-perfect audio quality. “
A smaller secondary touchscreen is mounted in the center of the hand-stitched leather dashboard. It sits between the driver and passenger, allowing the front passenger to effortlessly control many vehicle functions such as navigation, heating and ventilation, and entertainment.
The SUV features a distinctive rectangular yoke steering wheel covered in AEHRA logos. There is also an Italian flag badge proudly displayed, denoting AEHRA as Italy’s first and only purely electric vehicle brand. A small number strip inserted into the upper part of the steering wheel provides further key information to the driver.
The seats are made from aluminium, recycled carbon fiber composite and leather, and offer a level of comfort usually reserved for first-class passengers. This is even more apparent to those sitting in the rear of the cabin. There, passengers can recline their seats thanks to the extra legroom and, with the relaxed ride and ultra-low noise levels of the AEHRA SUV, can take a nap if they so choose.
So far, the Italian-American company has been largely self-funded and is closing its first round of outside investors. The brand launches its elegant SUV in October 2022, followed by a refined sedan in April 2023. Deliveries are expected to begin in late 2025. It plans to launch strategic models in major markets, including North America, Europe, China and the Gulf countries.
