The greater use of technologies for entertainment, work and education increased mobile internet traffic and placed Facebook. Youtube Y Netflix like the most used social networks and applications of 2022 by Peruvians, according to a report from Movistar.
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“Among the most used services, the streaming it maintained leadership (43% of consumption) and the applications that generated the most Internet traffic were YouTube, Facebook and Netflix (with 25%, 23% and 18% of the total, respectively). consumption of video game It was also important”he pointed Christian Livia, Director of Operation and Maintenance of the Movistar Network.
In addition, he stressed that this network supports “60% of the country’s total data traffic.” and although the pandemic boosted the demand for the internet, with the return to face-to-face it is observed that it is maintained.
What were the most viewed videos on YouTube 2022?
The online videos They are an entertainment space, and humor, challenges and music were part of the most viewed on YouTube in 2022.
For example: I Ate the World’s Largest Slice of Pizza (Mr Beast in Spanish), Playoffs | Colombia 0-1 Peru | Date 15 (Conmebol). And in music videos they led trap and reggaeton.
Find out what has led in the interest of online viewers this 2022. (Isabel Medina / Compos. Trome)
Break records on YouTube
In this year, 2023, a special mention – on a global level – would have ‘Sessions #53’ (Shakira with Bizarrap)which within 24 hours of its launch broke a record of views and is currently already It exceeds 217 million views on YouTube.
Shakira released a new song with Bizarrap, which broke a record for views on YouTube this year. (Photo: Shakira/Youtube)
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What is the importance of social networks and applications in business?
The scope of use of the Internet, applications and social networks goes beyond entertainment, since it has also become an essential platform for business.
“Digital channels (including TikTok) help build communities around the brand. Its effective use, with a good digital marketing strategy, allow you to increase sales, reach more potential consumers or customers and generate real-time interaction with end customers”said Lander Garcia, teacher of ‘Community Manager’ of Continuing Education in the Carrion Institute.
In addition, he indicated that regardless of the social networks that you want to use, you must identify which are the most appropriate social networks for the content that you want to share, for the customer profile you have or are looking for and for the available budget.
Know that:
- WhatsApp It is the preferred way for Peruvians to connect and maintain personal ties. They are followed by Facebook, call and video call, Instagram.
- Osiptel reported that, in 2022, there was an increase in the average download and upload speed of the mobile and fixed Internet service in Peru.
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