Sky Germany
Unterfoehring (ots)
- Under skysport.de/shop sports fans in Germany can purchase their merchandising articles directly from the Sky sports portal
- In addition to Germany, Austria and Switzerland, the cooperation between Fanatics and Sky Sport or Sky Sports also includes Great Britain, Ireland and Italy
Unterfoehring, May 12, 2023 – The digital sports platform Fanatics, global market leader for licensed sports merchandise, and Sky Sport and Sky Sports respectively announced a new partnership today, bringing fans in Germany, Austria, Switzerland, Great Britain, Ireland and Italy will provide a new online shop for sporting goods.
The shop is accessible via the Sky sports portals in the territories of Sky Deutschland, Sky UK and Sky Italia and is operated by Fanatics. In Germany, “Fanatics – powered by Sky Sport” is now available under skysport.de/shop callable.
The new online store is Fanatics’ first partnership with a European broadcaster and a first for Sky Sport and Sky Sports respectively. It will provide fans with access to Fanatics’ industry-leading selection of over 900 licensed products from the largest sports organizations and clubs from the Bundesliga, Premier League, Formula 1, NHL, NFL, NBA and many more .
Under skysport.de/shop fans can purchase licensed merchandise directly through Sky Sport and Sky Sports operated channels. In addition to (live) sports reporting on Sky, fan enthusiasm is also taken into account. As part of the agreement, Fanatics will also have the option to develop products under the Sky Sport and Sky Sports brands in the future.
Hans Gabbe, Senior Vice President Sports Rights & Commercialization at Sky Germany: “We are proud to announce this new e-commerce platform as part of our digital ecosystem as Sky Sports continues to innovate to offer sports fans the best possible experience Fanatics is an established global leader in this space and as a partner, our combined expertise will enable us to deliver an industry-leading and seamless experience.”
Matthew Primack, Senior Vice-President for International Business Affairs and Development at Fanatics: “Fanatics is proud to partner with Sky Sport/Sky Sports and bring Sky Sport/Sky Sports into the licensed sporting goods market. This launch is a A significant milestone for Sky, Fanatics and sports fans in general, as it immediately bridges the gap between fans watching sports and those who want access to the products through which they can show their allegiance to the kits and colors of their favorite teams Sky Sport/Sky Sports has built a global reputation over the years as a leader in sports broadcasting, always willing to innovate and push the boundaries to improve the experience for fans across a wide range of sports – Values that align closely with our own This exciting partnership brings together our combined expertise to offer sports fans in the UK, Germany and Italy an even better experience by giving them access to one of the most extensive ranges of licensed merchandise, that even exist.”
About Sky Germany
Sky Deutschland is one of the leading entertainment providers in Germany, Austria and Switzerland. The range of programs consists of the best live sports, exclusive series, the latest films, a wide range of children’s programs, exciting documentaries and entertaining shows – many of them Sky Originals. Viewers can watch the program at home and on the go via Sky Q and WOW. The entertainment platform Sky Q offers everything from a single source: Sky and free TV channels, thousands of films and series on demand, media libraries and many other apps. With WOW, customers stream series, films and live sports flexibly in terms of location and time and on a monthly basis. Sky Germany, headquartered in Unterföhring near Munich, is part of the Comcast Group and belongs to Europe’s leading media and entertainment group, Sky.
About Fanatics
Fanatics is the ultimate one-stop destination for esports fans, igniting and harnessing fan passion and maximizing exposure and reach for esports partners worldwide.
With long-standing relationships with more than 900 sports brands, a database of more than 90 million customers worldwide and a trusted brand name, Fanatics drives innovation in the sports landscape by building a leading global digital sports platform, offering offerings such as e-commerce and licensed merchandise items, physical and digital trading cards and collectibles, as well as online sports betting and iGaming.
Press contact:
Thomas Kuhnert
External Communications / Sports
Tel. +49 (0) 89 9958 6883
[email protected]
twitter.com/SkyDeutschland
Original content from: Sky Germany, transmitted by news aktuell
