Samsung took advantage of the 2023 edition of CES in Las Vegas to present its new OLED screen for smartphones, capable of reaching an impressive brightness of 2000 cd/m2. “A first in the industry”, for a screen not as revolutionary as the brand would have you believe.
Samsung has presented a new OLED screen capable of reaching a peak brightness of 2000 cd/m2. An impressive figure that Apple is already putting forward on its iPhone 14 Pro, and which the Galaxy S23 Ultra may not benefit from. We take stock.
Samsung, master of slabs
Samsung’s expertise in screen design is undeniable. The brand has proven this time and time again, including on its Galaxy S22 Ultra. The Korean manufacturer also supplies certain partners and competitors. This is particularly the case with Apple, which has equipped its iPhone 14 Pro and 14 Pro Max with a Samsung panel capable of reaching 2000 cd/m2. What is the difference with the one presented this week at CES in Las Vegas?
This is where Samsung begins to play on words. By announcing its 2000 cd/m2 OLED panel as “a first in the industry”, the manufacturer wants to imply that this is the first time that a smartphone screen has reached this brightness. But it is nothing.
The brand actually claims to have received “the highest certification” from the independent American company “Underwriter Laboratories”. which granted him the label “UDR 2000” for “Ultra Dynamic Range” at 2000 cd/m2. A check that is obviously not mandatory, but that Samsung can highlight in its marketing speech.
The screen in question is no less impressive and promises excellent color reproduction and brightness ensuring perfect readability in all light conditions and particularly outdoors. On the other hand, the word “Ultra” in “UDR” suggests that the dynamic range will be greater than that of classic “HDR”.
Will the Galaxy S23 Ultra benefit from this new screen?
The definitive answer to this question will only come when the official announcement is made. However, well-informed people in the industry have repeatedly announced that the Galaxy S23’s screen will not exceed 1750 cd/m2 of brightness, like its predecessor. If this were true, Apple would stay one step ahead with its iPhone 14 Pro whose screens already go up to 2000 cd/m2, and even higher by some measures.
Yes, I’m 100% sure it won’t appear in S23 Ultra. I have to say, it’s a pity. Samsung has never been downgraded on the screen.This is the first time. https://t.co/GSl3wNqlgX
— Ice universe (@UniverseIce) January 6, 2023
In our 01Lab, on the other hand, we did not manage to reach the figures indicated by Apple. In our tests, the iPhone 14 Pro reached a peak light output of 1608 cd/m2, compared to 1601 cd/m2 for the Galaxy S22 Ultra. A fairly slim difference in the measurements and even more complicated to distinguish with the naked eye.
On the same subject : Good news, Samsung could get rid of this model of the Galaxy S23
The announcement effects and measurements should not however hide the impressive improvement in the display quality of our smartphones in recent years. Samsung, via its subsidiary “Display”, knows perfectly well what it is doing and should keep some advanced technologies for its future products. We obviously think of folding and sliding screens, an area in which the Korean company has a head start.
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