O Gmail is the newest service to adopt the use of the famous blue verification seal. Google’s e-mail manager starts to display the brand next to the name, as it already happens in social networks, but without charging the user anything.
The aim is to make it more explicit which profiles are actually true from those who only pretend to be. The company shared a screenshot showing how messages sent by legitimate senders should appear to people.
The icon is a blue circle with a check mark (check) white in the center, much like the ones used on Twitter and Instagram. The user can hover over to get more information about ownership of the domain and logo in the profile picture.
In this way, if you receive an email attributed to Google, but without the blue seal and the colored letter G, you may be suspicious right away. Other companies will also be able to use the feature to relate to their customers more reliably.
Sender verification system is not new
Gmail had already adopted the brand verification system in 2021, but the proposal was simpler. The standard Brand Indicators for Message Identification (BIMI) displays the company logo in the avatar space, next to the sender’s name and address.
In addition to the logo next to the name, it was also possible to check the authenticity of the sender using a model similar to digital certification. Only verified accounts displayed the certificate issued by Entrust or DigiCert for the owning domain.
This resource would give more reliability to the messages, so that those involved would know if it was someone from the institution. But the pure system seems not to have been enough or may have confused a lot of people, so much so that it was necessary to add a more visual mark.
Gmail’s blue seal is a useful security measure
O blue check of Gmail should help users and email security systems to act more correctly in the fight against spam. Google didn’t say whether verified emails will be treated differently by Gmail’s filter, but presumably so.
The launch will take place from this Thursday (4) and should extend to everyone in the coming days or weeks. For now, only the web version should be contemplated, but it shouldn’t take long for mobile users to also see the novelty.
All Google Workspace customers, legacy G Suite Basic and Business customers, as well as users with personal Gmail accounts should benefit. Companies interested in adopting BIMI should follow the step by step provided by Google on the support page.
In March, Gmail announced the arrival of artificial intelligence in the construction of emails. The goal is to help the user to do mundane and recurring tasks, but with the power of generative AI technology, or adjust the tone of messages.
