Social networks are a way to connect with the audience, so it is important that your brand has a presence on these platforms. One of the ones that has had the greatest impact in recent years is TikTok, since it has more than 57.5 million users.
In addition, it is the third preferred platform by Mexicans, only after Facebook and WhatsApp, even surpassing Instagram, which is in fourth position, according to a study carried out by Buzzmonitor.
Although it is often thought that to have a presence on this platform it is necessary to make videos with dances, the reality is that this is not the case, TikTok is a disruptive way of communicating with customersto advertise.
In fact, InSites Consulting points out that 80% of SMEs that use the platform achieve grow and reach more customers. In Spain alone, 6% of small and medium-sized businesses say that their product is out of stock after posting on the platform.
Connecting with the audience allows you to increase sales
Silvia Belluzzo, head of marketing for SMEs in LATAM at TiKTok says that the way the platform works allows SMEs to reach the ideal audience without worrying about the number of followers.
“For an SME, there is no need to worry about the volume of followers or if there are many people who connect with your profile, just be sure that your content is relevant to the audience with whom they seek to connect”, he highlighted in an interview.
For this reason, he recommends that SMEs create content based on what they do, in business, in this way it will be easier to connect with the audience and increase sales.
Although there is currently more advertising from large companies, small companies can also do it, which is why TikTok For Business was launched last year. The objective is that any business, without having to have an advertising agency, can create a marketing campaign
The most important thing for any marketing strategy is to know what the objective is, from there use the platform for what I want. Of course, sales is one of the objectives that are viable in TikTok”, highlighted Belluzzo.
In fact, of the Spanish SMEs that have used the platform say that advertising on TikTok makes them think differently and 80% say that being part of this community helps them to show the personality of the brand.
It is not necessary for the content to be viral
Although viral content allows you to reach more people, it does not mean that all posts have to go viral or that the brand has to join a group. trendsBecause if you get on a train that doesn’t connect with the target audience, you may not get the desired results.
“I can have a post with 500 views and be successful, because I’m connecting with my business and people who are looking for the same type of content as my product, to having a post with millions of views, but not necessarily connecting with my business”, concluded Belluzzo.
