In an interview with Gabriel Martorell, director of sustainability for America at Iberostar, a Spanish company dedicated to the tourism sector since 1956, based in Palma de Mallorca, now with several offices in Mexico, he highlighted the progress of the company that is committed to the preservation of marine ecosystems.
“Part of the sustainability agenda is our own 2030 agenda, in which we are relying heavily on science, where we have set five major commitments that have to do with the circular economy, the first in the responsible consumption of fish and shellfish; with coastal health; the fourth has to do with clients and the fifth with the sector trying to give examples so that these ideas can be effectively copied from us. As we are from the hotel tourism sector, we believe that these are the areas in which we can have the most impact”, highlighted Gabriel Martorell.
Some of the most concrete actions that the company has taken are part of what they call “a roadmap” which guides the steps to start being more friendly with the ecosystems with which they converge.
We have an exclusive roadmap for decarbonisation, for coastal health, responsible fishing and this year we will publish the roadmap for the circular economy”.
In the year of the pandemic, Iberostar highlighted that it stopped being a user of single-use plastics, “it was a change that affected all the changes in habits of all departments, by the year 2025 we want to be leaders in waste recycling” he added the specialist.
From the projects that they have woven in the countries in which they have a presence, to date, Iberostar has three mangrove nurseries made up of more than 14,400 mangroves in the Dominican Republic, four coastal dune nurseries in Mexico with 9,000 plants and has already inaugurated its fifth coral nursery also in Mexico.
Less emissions and less food waste
The 10% reduction in the carbon footprint achieved by the hotel company in 2022 was possible thanks to the consumption of renewable energy in 100% of its hotels in Spain, as well as the advances in the electrification of its three hotels in Montenegro and decreased energy consumption by 5 percent. Similarly, thanks to the implementation of artificial intelligence in the kitchens of twenty of its hotels, the company avoided 213 tons of food waste in the last year -equivalent to 533,000 meals-, which made it possible to reduce 916 tons of CO2.
