Los Angeles (USA), Apr 13 (EFE).- Latin music reaches its peak in this year’s edition of the Coachella Festival with Bad Bunny becoming the first Latino to headline this event in which artists will also perform like Rosalía, Gorillaz, Blackpink and Björk.
Over two consecutive weekends, from April 14 to 16 and again from April 21 to 23 with the same programming, the most coveted singers of the moment will meet at the Empire Polo Club in the desert city of Indio, California ( USA.).
Along with Bad Bunny, the South Koreans of the k-pop genre Blackpink and the American R&B artist Frank Ocean are positioned as the great protagonists of the most important festival in the United States.
Likewise, Rosalía, Kali Uchis, Charli XCX, The Chemical Brothers, Jai Paul, Kaytranada, Labrinth, among other popular names, stand out from a list that brings together more than 150 musicians of different musical styles and with diverse trajectories.
“Coachella has a tendency to find the artists who are going to be the greatest and in turn have the performances of the most important of the moment,” explains the senior editor of Rolling Stone magazine, Julyssa Lopez, in an interview with EFE. .
For their part, names like Wetleg or Tobe Nwigwe, nominated for the Grammy for best new artist this year, appear as representatives of a batch in which the American rapper Doechii, the Belgian artist Angèle, or the Belarusian rapper and actor Yung Lean also stand out. .
Likewise, consolidated rock bands such as Blondie, led by the iconic Debbie Harry, the Argentines Los Fabulosos Cadillacs with Vicentico at the helm, or Gorillaz, by British musician Damon Albarn, stand out.
LATIN MUSIC REACHES THE SUMMIT
The year 2022 was the most lucrative for Latin music in the United States after having exceeded 1,000 million dollars in its total billing, including income from record sales and reproductions on platforms, according to the annual report of the Association of the Recording Industry of America.
The rise of music in Spanish was also confirmed last year, when Karol G led the Latin representation of said edition of the festival with a performance in tribute to the Latin American artists who preceded her.
However, in the 23-year history of the festival, no Latino had headlined the bill until 2023, when the success of the album “Un verano sin ti” by Puerto Rican Bad Bunny led the organization to choose him as one of the three main artists. of the edition.
This represents the culmination of a process, since in 2019 the Latino presence at the festival increased by having Bad Bunny himself and the Colombian J Balvin among its figures, as well as musicians such as Los Tucanes de Tijuana, Rosalía and Mon Laferte.
“It was about time, it implies something very big for Latin music to have this moment. People can admire all their richness and I think Coachella also benefits from choosing Latino artists”, Lopez explains.
And it is that in 2022 Bad Bunny became the most played artist on Spotify for the third consecutive year and positioned his latest album at number 1 on the Billboard 200 list.
For her part, Rosalía presented “Motomami”, one of the most acclaimed material by music critics, while Becky G made, together with Karol G, the first female Latin collaboration in history to reach the Top 10 of the Spotify global list.
“I think that Latin music has always been successful and global, it is very important to say that Latin music has always been great,” Lopez said.
For the editor, this year at Coachella you will be able to enjoy a diverse and rich selection of Latin American music, which is not only limited to the urban genre.
Artists like Dannylux and Conexión Divina open up the spectrum of the regional Mexican genre, while rock is represented by the Mexican Bratty and Los Fabulosos Cadillacs, R&B by the American with Colombian roots Kali Uchis, and Puerto Rican rap and trap with Eladio Carrión .
