Unusual duo: Leonardo DiCaprio and James Blunt invest together in a brand that, among other things, produces shoes from plastic waste.
Unusual business partnership: Leonardo DiCaprio, 48, and James Blunt, 49, invest in a vegan sneaker brand. The Hollywood star and the British singer should according to The Sun newspaper have persuaded a mutual friend: Princess Eugenie, 33. The daughter of Prince Andrew, 63, and Sarah Ferguson, 63, is also said to invest in the Lci shoe brand.
“Princess Eugenie, James Blunt and Leonardo are just three of the public figures using their voices to support green causes,” an anonymous source told The Sun. “They all decided to support Lci in varying degrees after learning more about their work to create a clean environment for sea turtles,” the insider continued.
Luxury sneakers made from plastic waste
Lci was founded in London in 2021. The label produces high-quality sneakers made from recycled, renewable and biodegradable materials, such as plastic fished from the sea. Ten percent of the company’s proceeds will go to charitable organizations that promote environmental and animal protection. Stars like Duchess Meghan, 42, Ed Sheeran, 32, and Ben Affleck, 51, are among the luxury brand’s customers. Lci has just started sales in Germany.
Leonardo DiCaprio has previously invested in vegan food brands such as Beyond Meat, Califia Farms and Hippeas.
