-
In 2021, the pharmaceutical industry allocated 107.6 million euros to conventional advertising alone.
-
The pharmaceutical industry has been growing year after year steadily.
-
It is recorded that in 2020, this sector reached revenues of 1 trillion 250 billion dollars.
Updating your knowledge in certain areas can be a great tool to continue growing professionally. That is why there is a diploma in pharmaceutical marketing from Marketing School (EDEM)with which you will be able to excel in the workplace.
The pharmaceutical industry uses marketing techniques to achieve business objectives, which is why pharmaceutical marketing was born.
According to specialists, pharmaceutical marketing is “a specialty within marketing that encompasses the strategies and techniques used to promote drugs and other products for sale in pharmacies.”
Given this, there is data from a study prepared by Arce Media & BERBĒS, which details that the pharmaceutical industry allocated 107.6 million euros only to conventional advertising in 2021, so the expiation of this area continues to increase.
Pharmaceutical marketing diploma online
In this sense, and taking into account all this data and the constant growth of this industry, a diploma in pharmaceutical marketing will make you stand out in the workplace if that is what you are looking for.
With this training, you will learn that the growth of this industry, in addition to being fueled by production and drug creation experts, owes much of its success to marketing strategies that have influenced the growth of certain brands compared to of your competition.
With that comes the School of Marketing that has chosen to develop a diploma in pharmaceutical marketing that will allow its students to develop their professional knowledge to enter this sector and thus strengthen their professional profile over the rest of the candidates.
The Pharmaceutical Marketing diploma includes 45 hours distributed in 15 sessions that will be carried out online. With which you can obtain a clear vision of the new Mexican consumer and how they determine their purchase in order to implement suitable and timely advertising strategies.
Likewise, the participants will have the availability to carry out new ideas that generate a dynamic strategic planning according to the type of advertising permit, which helps attract consumer interest and maintain relevance in the market.
And create communities interested in the health sector through social networks and develop communication strategies through influencers, content and storytelling.
This is how the program works
For the convenience of the students, the diploma will be completely online, since we know how important it is for you to train from anywhere in the world.
All classes are recorded so that you do not miss any session, and even if it is virtual, students will be able to interact with teachers and program participants during classes and network.
Also and very important, to ensure excellence in your learning, EDEM has managed to bring together different marketing leaders who will share their knowledge, experiences and strategies so that you can perform without any problem in the sector, among them: Verónica González – Healthcare Communication Consultant Streamiscslab, Teresa Flores – Marketing Director of Boston Medical Group, Sandra López – Marketing Director of Exeltis Pharma , Ronan Massez – Senior Marketing Manager LATAM and Guillermo Perezbolde – General Director of Mente Digital.
Do not wait to save your place in the diploma course that begins on May 30, 2023. Get all the necessary information at the following link.
Now read:
They learn to tell the story of your brand, with this online management program from EDEM
Become an expert in SEO and SEM Online with this EDEM diploma
Grow in the industry with Edem’s Digital Marketing Diploma
