IFV Performance GmbH
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Matthias Niggehoff and Dr. With her IFV Performance GmbH, René Delpy supports marketing service providers in sustainably improving their results and customer relationships. To this end, they have developed a training course for sales psychology marketing. Below, they share five actions companies can take to achieve better customer outcomes, what benefits they offer and what to look out for.
In today’s world, it is imperative for companies to provide an excellent customer experience in order to remain competitive. A satisfied customer will not only buy from the company again, but will also be more willing to recommend it to others. Despite this, many companies struggle to meet their customers’ expectations and create a positive experience. “In order to achieve positive results, companies should rely on sales psychology,” explains Matthias Niggehoff. “We at IFV Performance GmbH are convinced that sales psychology forms the basis of marketing. With this, companies can optimize their marketing strategy and achieve successful customer results,” adds Dr. Rene Delpy. The two managing directors of IFV Performance GmbH have impressive expertise in the field of sales psychology. They attach particular importance to the fact that their work is practical and implementation-oriented. In this article, the two experts explain five effective, practical and sales-psychological measures that lead companies to better customer results.
1. Clear structure and communication
When working with customers, clear structuring and communication is essential – true to the motto “Structure creates freedom”. It is imperative that customers always know exactly what is possible within the framework of the collaboration and what the limits are. This is the only way to achieve efficient and successful results without going over budget or losing focus.
2. Careful selection of customers
Choosing the right customers is one of the most important prerequisites for successful projects and positive results. It doesn’t make sense to accept orders from customers who have already managed poorly for years and now need to be rescued. In this case, poor results and dissatisfaction are virtually guaranteed, with the service provider ending up being blamed for something that has been done wrong for years. It is therefore important to check carefully which customers you accept. Cooperation only makes sense if expectations are realistic and the prerequisites for positive results are met.
3. Pay attention to the customer’s offer
In addition, before starting the cooperation, it should be ensured that there is actually a need and demand for the customer’s offer. After all, turning crap into gold should never be the goal. Instead, it is important to continue to improve good and functioning products. Only those who observe this criterion will ultimately achieve success.
4. Ask the right questions
A crucial challenge for many marketing service providers is that they do not ask enough questions to really understand the offer and the target group of their customers and to market them excellently. It is important to know who the target group is and what underlying, psychological buying motives they have. You also have to understand how the offer fits these motives and which advantages are really relevant for the target group. A clear psychological framework helps to take the briefing with the customer to a new level and can help ensure that the fit between supply and demand is achieved.
5. Rely on sales psychology
Many marketers focus too much on the technical side of marketing, collecting data, running A/B tests, and creating analytics. These methods have their merits, but at the end of the day, it’s important to understand that the algorithm is never the customer. The customer is always a person and it is the person who wants to be convinced. Since people are very different, it is crucial to know exactly what motivates different people and makes them buy.
In a creative industry like marketing, sales psychology is like life insurance: it enables you to bring consistency and plannability to your own work for customers. It’s about understanding human motivations and knowing how to effectively address them in order to gain customer trust and build long-term relationships. Comprehensive further training in sales psychology is therefore a recommended step.
Would you also like to improve your marketing and achieve sustainable success? Sign up now Matthias Niggehoff and Dr. Rene Delpy and make an appointment!
Press contact:
IFV Performance GmbH
Represented by: Managing Director Matthias Niggehoff and Dr. Rene Delpy
Email: [email protected]
Website: https://matthiasniggehoff.de
Press contact:
Ruben Schaefer
Email: [email protected]
Original content from: IFV Performance GmbH, transmitted by news aktuell
