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Worldwide, McDonald’s has more than 39,000 restaurants.
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The fast food firm registers 13.6 thousand businesses in the US.
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The “Happy Meal” was born in 1979, in Kansas City, United States and is one of the most popular products.
The transformation that brands make to their products is a way of renewing their image before old and new consumers. Recently, it was revealed that McDonald’s, the fast food restaurant, is looking to boost sales by improving its classic menu items, such as the Big Mac and Double Cheeseburgers, with softer buns, stickier cheese and more onions. and sauce.
It is no secret in today’s market that McDonald’s is one of the most prominent and well-known brands in the world, so according to data from its annual report, the quick service giant registered, in 2020, that the number of restaurants in the United States reached 13.6 thousand.
Likewise, the same report detailed that in Europe, France, including Monaco, ranked first, with almost 1,500 units; meanwhile, China had the most McDonald’s restaurants in the Asia Pacific and Middle East regions.
The new thing that McDonald’s works on
As a way to boost sales, the fast food brand would be making changes to its classic menu.
According to data from the Chicago-based fast food giant, it plans to launch “softer and fluffier” golden buns, stickier cheese, and a “juicier and more caramelized” flavor, since the onions will be placed while still on the grill. .
“We found that small changes, like adjusting our process for hotter, meltier cheese and adjusting the grill settings for better browning, make a big difference in making our burgers tastier than ever,” said Chef Chad. Schafer, a senior manager at McDonald’s.
In the statement, the brand announced its new culinary innovation, where the iconic Big Mac will come covered with more sauce.
In addition, the new improvements were introduced for the first time in international markets, including Australia, Belgium and Canada.
In their text, they explained that they have been testing the additions in some US markets, including Los Angeles, Seattle, Denver, San Francisco, Las Vegas, Salt Lake City, Tucson, Arizona, Portland, Oregon, and Sacramento, California.
This is not the first time that the brand has made notable changes to its menu, since in 2018 they switched to fresh beef for their Quarter Pounders. Or in 2021, McDonald’s launched its crispy chicken sandwich to compete with the ever-growing Chick-fil-A.
Along those same lines, the brand has been restructuring, where earlier this month the company laid off hundreds of employees at its corporate offices and cut salaries and benefits for others.
McDonald’s also announced that it would close its field offices as part of a company-wide restructuring.
With this, the fast food brand joins others that have made changes to their businesses, such as Subway, which has been adding new flavors and ingredients to its submarine sandwiches.
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