The meta social media platform kicked off its Meta Summit Mexico 2023, an event focused on the marketing industry, emphasizing the artificial intelligence (AI) used by its products and without making a single mention of the metaverse, for which the company changed its name.
“We must understand that artificial intelligence is enormously changing to what extent and how fast innovation is going to be generated in all aspects of human interaction,” said Marco Casarín, director of Meta in Mexico during the opening of the company’s event.
Casarín warned that the world is in a different environment than in 2020, with an unfavorable macroeconomic scenario, impacts on supply chains and changes in the digital ecosystem, “so the best way to face this crisis is to grow”, according to with the manager.
In October 2021, Mark Zuckerberg, founder and CEO of Meta, announced the tech giant’s name change from Facebook Inc to Meta Platforms. This modification was accompanied by a shift in the direction of the company to focus on the development of its virtual and augmented reality technologies, in order to build an interoperable metaverse.
Since Zuckerberg’s announcement, Meta has lost $13.7 billion in its Reality Labs division of virtual and augmented reality technologies, according to the company’s most recent earnings report, and as of November 2023, the company has laid off more than 20,000 workers around the world.
growing efficiency
Marco Casarín recalled the message that Zuckerberg gave to investors last February, in which he called 2023 the year of efficiency in Meta, and said that among the efforts that the company is making in Mexico is to promote efficiency in growth more than efficiency in costs and operations.
“I invite the creators, the entrepreneurs, the professionals of the industry, to stop seeing the year of efficiency for you from the point of view of the cost line, see it from the point of view of the possibilities “, said.
Director of Goal in Mexico He added that the investment that the company is making in developing responsible artificial intelligence has already begun to generate benefits for the company’s advertisers, in a context of the disappearance of cookies and the increase in privacy promoted by Apple on its devices.
“Today we already have a 20% recovery in convertibility. Let us remember that, in general, innovation and artificial intelligence optimization It is not mathematical but rather logarithmic, that is, exponential,” he said.
As another way to attract more advertisers, the company also invited influencers dedicated to the production of short videos (Reels) on Instagram to the event, including Andrés Johnson, Dan Valle, Paco de Miguel and the Korean Chingu Amiga, who They did not stop emphasizing the success they have had on the Meta platform over their competitors, such as TikTok.
