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Influencers Mexicans will have a lot of participation in the Latino dubbing of Spider-Man: Across the Spiderverse.
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The film won the Oscar for Best Animated Feature.
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In social networks they have criticized the decision of Sony Pictures to include digital creators and not professional actors.
Influencers Mexicans have been confirmed for the Latin dubbing of the new installment “Spider-Man: Across the Spiderverse“, which will be released in the coming months; It has even won an Oscar for Best Animated Film, beating Disney itself.
The tape will be in theaters from June 1 and Sony reported that part of the dubbing cast is made up of people who are dedicated to social networks. However, this has unleashed a wave of criticism among the public for the decision not to take into account those who have trained professionally to be voice actors.
Sony is a company from Japan, in the first quarter of 2023 reported record annual operating income in its fiscal year ending in March. The Japanese company said it this Friday, April 28, in its quarterly earnings report.
The entertainment giant says that the chip division and PlayStation 5 sales were responsible for the excellent numbers in the report.
According to Sony, the company had revenue of 3.05 trillion yen (about $22.71 billion), well above the 2.91 trillion yen expected by the market.
They criticize the decision to include influencers for dubbing
The new movie will feature Alex Montiel (known as ‘The Golden Scorpion’) as ‘The Vulture’; Gaby Meza (youtuber); Andrés Navy (youtuber); Juan Garnizo (youtuber) and Javier Ibarreche (tiktoker) como ‘La Mancha’; Rojstar (tiktoker) como ‘Webslinger’; Diana Su (youtuber); Gaby Cam (tiktoker) y Melissa Robles (singer).
For the dubbing of main characters are the actors Emilio Treviño as Miles Morales, Alondra Hidalgo as Gwen Stacy, and Miguel Ángel Ruiz as Peter B. Parker. The direction was in charge of Joaquim Dos Santos, Kemp Powers and Justin K. Thompson.
However, the decision to include the influencers by Sony It has brought a lot of negative reviews. Several netizens questioned the company for having chosen digital creators and not other talents who work professionally in the industry. “They only take jobs from those who have studied and struggled to get a place,” wrote a TikTok user.
It should be noted that this new film is premised on the appearance of different alternative versions of ‘Spider-Man’, so some of the influencers they could interpret them, it would only be necessary for the information to be confirmed by Sony.
Professional voice actor explodes against Sony Pictures
After the cast was announced, the dubbing actor Juan Carralerowho voices Will Smith in some movies, blew up on Sony Pictures for their decision not to call in people prepared for this movie.
Through Twitter the actor commented: “Why do schools like Magic Voices or @AftermoonF just so that miserable as @SonyPicturesMX put upstarts who are not actors? We better open a tik tok channel, youtube and they will be given calls in important movies ”.
The decision, landing it in marketing, could be linked to a marketing strategy so that younger users feel attracted and come to see it.
He marketing of influencersalso called branded content, is one of the most used strategies, thanks to the reach that some internet celebrities have on their social networks. Through the influencers large companies announce their launches or seek to increase the sale of a product.
About 72.5 percent of specialists from marketing in the United States they used a content creator for advertising campaigns. Civic Science discovered that 14 percent of youth ages 18 to 24 and 11 percent of millennials had bought something in the last six months because a blogger o one influencer He recommended them, so Hootsuite made it known.
According to the Autonomous University of Madrid (UAM), the marketing of influencer is a strategy of social media where a collaboration agreement is reached between the brand and the person, to publicize or position brands or products. It is a tool that has gained great relevance, since many firms choose to advertise through these figures.
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