The advertising business von Twitter experienced another severe setback. Microsoft’s advertising platform Smart Campaignsthrough which advertisers can manage their activities on online services no twitter accounts support more. That gave Microsoft in a blog entry known.
The software giant gave no reason for the move. However, it comes shortly before an amendment to the Twitter-Preismodells for interface access. Enterprises should account for the API at least 42.000 Dollar pay per month. It is unlikely that Microsoft can afford the new pricing. Rather, the step could be read as a statement.
Without access to the Twitter interface, software from other providers can no longer publish tweets, for example. The Microsoft service allows users to write and publish posts and see how popular they have been. At Facebook, Instagram and the career network LinkedIn the functions will work as before. Users can deactivate their Twitter accounts 25. April no longer manage through the platform.
Musk threatens to sue
Twitter owner Elon Musk then claimed on twitterMicrosoft have “illegal“Accessed data from the online service for software training. “Time for a lawsuit,” he added. The tech billionaire did not specify the accusation.
But he could allude to the fact that Microsoft has shares in the company OpenAI has that for ChatGPT responsible for. Large amounts of text from the Internet, possibly also from Twitter, were used to train this. Musk co-founded OpenAI but left the company. He himself plans to develop his own AI (more on this here).
Traditionally, most of Twitter’s business has come from advertising. After the Musk takeover, there was one Advertiser churn. He hopes more now Subscription Revenue by users and companies.
