Account sharing is a huge loss for Netflix. Determined to recover its due, the SVOD giant has been preparing a system for several months that will make this practice profitable. This will be rolled out “widely” towards the end of the first quarter of 2023.
The red N signals the end of recess. It had already been agreed that Netflix account sharing would become chargeable in 2023. A way for the platform to make up for the huge shortfall caused by this practice, which would be adopted by more than 100 million households. After testing its new system, Netflix has just announced that it plans to apply the new rules “wider” towards the end of the first quarter of 2023.
“Members in many countries will have the option to pay extra if they want to share their Netflix account with people they don’t live with”, assures Netflix in a recent press release. The service is aware that the impact may initially be negative. But in the long term, he hopes for beneficial effects on the number of subscriptions.
Netflix: how much will account sharing cost?
Besides cashing in the extras for account sharing, Netflix hopes that today’s squatters will resolve to pay for their own term subscription. At this time, we don’t know exactly how much Netflix account sharing will be charged. If we trust the tests carried out in Latin America, we can estimate that adding members outside the household will cost between 3 and 4 euros per month in France. It also remains to clarify how the platform will identify offenders.
In a frequently asked question, Netflix specifies that it uses “IP address, device ID and account activity from devices connected to the Netflix account” to detect appliances in the household. If you are away from your household for an extended period of time, the platform may periodically ask you to check your device. A way to ward off the irreducible who would try to continue to benefit from a free account.
Source : netflix
