- Changes in the supermarket: This is coming to customers in 2023
- Aldi, Lidl, Edeka & Co. have announced changes
- Prices, animal husbandry logo, no flyers, “Click & Collect” and more
What is changing in supermarkets? At the beginning of the new year 2023, the ongoing condition negotiations between industry and trade will be continued. The first talks escalated again and again – there were delistings and delivery stops. This development could intensify further in the first quarter.
Changes in supermarkets and discounters: These products are becoming more expensive
Although many manufacturers have already increased their prices in the last year, one is looming another wave of price increases.
“In Germany alone, as the Rewe Group, we have price increases of more than one billion euros for branded goods on the table for the first quarter,” reports Rewe boss Lionel Souque in an interview. However, the retail giant does not want to take part.
What’s the point? more expensive will? According to chip.de customers have to sign up Yoghurt, soft drinks, detergents, drugstore items, ready meals, cheese, milk, butter, canned products and also confectionery anticipate price increases. Before the holidays at the end of the year was already Toast bread, baguette and frozen pizzas more expensive.
Gaps on the supermarket shelf are also a threat in 2023
Supermarkets such as Rewe, Penny, Aldi, Edeka and Lidl do not want to accept these price increases. Therefore, it could be the case with ongoing conversations Delistings and gaps in the shelves in the supermarkets are coming.
Directly to Lidl: View offers now
The condition negotiations usually begin in autumn and last until mid-February. Those companies that make up two-thirds of the overall range at Aldi, Lidl, Rewe, Penny, Edeka, Netto, Hit and other retailers take part in the negotiations. The talks are not only about prices for the next few months, but also about advertising, positioning of the products in the branches and delivery conditions.
In previous years, these negotiations have repeatedly led to the delisting of products. The deliberations turned into arguments Sales and delivery stops resulted.
Buying meat and sausages: animal husbandry logo is coming
It is important to many people that animals are kept and slaughtered under species-appropriate conditions. For years there has been a discussion about how such labeling on meat products should look like. In In 2023 there should be the first labeling for meat – more precisely for pork meat. The logo is kept simple: A white, slightly rounded rectangle in which “animal husbandry” is written in a black border. The housing form should then display a smaller rectangle filled with black – with five small rectangles for the categories.
These are the five categories during fattening:
- Labeling begins with the form of husbandry “barn” with the legal minimum requirements.
- The stage “stable + place” specifies at least 20 percent more space.
- The stage “fresh air barn” means that there is contact with the outside climate – for example with open barn sides.
- In addition, there are the stages “outlet / free range“.
- The final stage is “organic“.
Rewe discontinues flyers: no more printed brochures
Many bargain hunters use the brochures from supermarkets like Rewe to find out about offers or to compare prices. But that will be over in 2023. Rewe no longer wants to print the weekly brochure by July 2023. The reason is sustainability aspects. Instead, Rewe increasingly on digital channelsto present its around 200 weekly special offers.
If you don’t want to miss any more offers, then you either need the Rewe app, the Rewe homepage or WhatsApp. After a short registration, customers should receive the offers via the messenger service on Sundays by message.
Retailers such as Aldi Süd, Aldi Nord, Kaufland, Netto Marken-Discount or Penny have also been increasingly using the since 2022 Brochure via WhatsApp. It is possible that other discounters and supermarkets will follow suit and abolish the flyer.
New branches and concepts: online shops and markets without a checkout
In 2023 there will be further branch openings in Germany’s cities. In addition, discounters such as Aldi Süd, Aldi Nord, Lidl and Netto Marken-Discount are testing new digital options. Aldi Nord, Aldi Süd, Kaufland, Lidl and Penny will continue to work on theirs in 2023 online shops work. Lidl relies on your own LidlPlus appwhich has been downloaded millions of times.
Netto Marken-Discount opened the first ” in 2021Pick & Go branch. Aldi Nord has now followed in Utrecht, the Netherlands. Aldi’s “Shop & Go” format works entirely without a cash register. Customers scan the products using the in-house app, show the payment code at the exit and pay via app or digital checkout. We have summarized what is still changing at Aldi Süd in a separate article. Rewe also started a similar format in Cologne.
Cash registerless branches will increasingly play a role in German retail. However, the dealers only want to test possibilities. Cash registers should remain an important part of the stores across the board.
“Click & Collect” is becoming more and more important in supermarkets
Since mid-2019, customers have been able to Buy “Click & Collect” groceries at Rewe. Rewe offers this service in 250 branches in Germany and is therefore considered a pioneer in the food trade.
Netto Marken-Discount, individual Edeka branches and Penny followed with a “Click & Collect” service. Customers place their products in the online shopping cart, pay for it online and then collect the purchases from the store.
“Click & Collect” has been offered for years at Ikea and Mömax, at Conrad, Saturn and Media-Markt as well as at Decathlon, Tchibo, Zara, Uniqlo, Mango, C&A and H&M. More and more retailers have to adjust to this because these Type of shopping “is becoming more and more important to customers”, like it in a study by the e-commerce association BEVH and the market research company Creditreform Boniversum. According to the study, 60 percent of those surveyed have already used the service. Above all, those surveyed value the fact that they save on shipping costs and are free to decide when to pick up their order.
Supermarket and discounter: Changes also at the entrance
There will also be slight changes at the entrances to supermarkets and discounters in 2023. All branches of Edeka, Rewe, Penny, Kaufland, Hit, Aldi Nord, Aldi Süd, Lidl or Netto Marken-Discount turn off the outdoor lights at night. Also Billboards are deactivated in the evening hoursto save on electricity costs. In addition, in almost all supermarket branches Adjusted timers and temperature settings for heaters.
The automatic sliding doors will also be set in such a way that less heating energy can escape to the outside. the This means that entrance doors open faster and also close quicklyto save heating energy.
by the way: The discounter Lidl has also announced a major change – making it a pioneer in Germany.
The following changes are still awaiting us in 2023:
