Monterrey Mexico.- Automakers are granting more discounts, adopting cheaper materials for their parts and expanding their model offerings to accelerate their global race to sell electric vehicles (EVs, for its acronym in English).
Yesterday, Tesla again lowered the prices of its EVs in the United States. Those of its Model S and Model X at $5,000, at $84,990 and $94,990, respectively in their base versions, and it also announced some discounts for its Model 3 sedan and some Model Y crossovers.
A day earlier, it had said it plans to use cheaper iron-ore-based batteries for a lower-priced EV, which analysts speculate will be the one made at the Nuevo León plant.
Precisely with this installation, Tesla has indicated that it will help to increase its deliveries by an average of 50 percent per year from 2024. By 2023 its goal is to sell 1.8 million units, 37 percent more than in 2022.
Recent commodity price declines may give Tesla and other automakers more room to cut prices. For example, prices for lithium, a key component of EVs, have fallen 20 percent since hitting record highs in January, Baird Equity Research reported.
In addition, the Volkswagen AG group, which also manages the Audi and Porsche brands, reported yesterday that it will offer 25 EV models in the United States by 2030, relying on tax credits of up to 7,500 dollars per unit that the Government is granting. federal.
The German automaker said that this is how it will seek to capture 10 percent of the US car market by 2030, compared to 4 percent today.
He announced that the new models will be produced in the United States or Mexico.
In this sense, Stellantis, which manufactures pickup trucks in Coahuila, presented an electric pick-up with a charging range of up to 800 kilometers during the week at the New York International Auto Show.
This is the Ram 1500 Rev, which joins the pick-ups of Ford, GM, Rivian and Lordstown Motors, in an increasingly competitive sector. Tesla is scheduled to start selling its Cybertruck later this year.
Separately, the new CEO of Toyota Motor Corp., Koji Sato, said yesterday that he will launch 10 new EV models by 2026.
The Japanese plan is to improve the performance of its bZ series of EVs and, particularly in North America, have an electric SUV assembled in the region by 2025, the year in which its battery plant in North Carolina will start up.
In China, Toyota plans to add two locally developed electric models by 2024, while in the rest of Asia it will focus on pick-ups and compact battery cars.
