The tricks to make you spend more at the supermarket-proiezionidiborsa.it
In supermarkets, the change of product arrangement is not done by chance. It’s yet another marketing strategy that has one goal: empty your wallet! It should in fact push you to buy more. Curious to know what it is?
You probably already know that the supermarket uses marketing strategies to make you buy more products. In time consumers have become savvy and have learned not to be influenced by sales techniques. But the tricks are many and always new and sometimes even the smartest fall for it. Too bad they only realize it at home, after things are done. Has this sometimes happened to you too? If you can’t find what you need right away at the supermarket, look at the trick.
The supermarket spies on you
There is fierce competition between supermarkets and customer conquest is essential for survival. In the last few years it opened Also competition with virtual shops which can offer unbeatable proposals because they have lower management costs. They also manage to package the product on the customer because they have more information. When you visit an online site, you leave valuable traces for marketing. Analysts evaluate the time spent on the site, the type of product sought, the other products viewed and develop very targeted sales strategies. And often infallible.
Traditional supermarkets try to imitate them. In the USA some department store chains track the customer’s movements inside the store to understand how it moves, where it stops, which departments it visits. Obviously the customer is informed of the presence of tracking and is often annoyed by it. With us this does not happen yet, but you are still the object of observation. Many supermarkets use information from video surveillance cameras and they draw invaluable data.
Supermarket, can’t find your favorite products?
Among the techniques used to sell you more products than necessary there is that of the positioning of the goods. The products on which the supermarket earns the most are placed at eye and bust level, the first ones we see and the most comfortable to take. But this is a known technique and you probably already know it. What you may have asked yourself instead is why they often change the place of the products and they make you go around half a supermarket to find them. You are probably a shrewd consumer and make a shopping list before going out to buy only what you really need. You are not the ideal customer. Habit is the enemy of the overfilled cart.
Cross-selling
Just to scratch your virtuous habits the supermarket forces you to walk around the departments looking for your favorite product. Maybe you’re in too much of a hurry to look for it and buy another more expensive one, or wandering through the shelves you come across an unexpected product that catches your eye and that you buy on impulse. Other times what you are looking for is found next to related products. It is the technique of cross selling. You no longer find saffron among spices but next to rice. Or you find cream next to strawberries and even if you’re on a diet you let yourself be tempted. In any case, the goal was achieved: you stayed longer in the shop and you bought more. Your virtuous habits have been undermined.
