So that our guests could have the opportunity to live a new Lexus experience, the new IS and IS 300 sports sedan were presented on the slopes of the Pegaso Dynamic Center, where different personalities were able to see and enjoy all the potential that this model offers. On the first day of activities, we were accompanied by colleagues from the press and some personalities from the artistic world. The actress Claudia Marín (@claudia3martin), commented: “I felt emotion, when I stepped on the accelerator to the fullest and I like that feeling behind the wheel.”
For his part, actor Erik Hayser (@erikhayser) shared that his experience was: “exciting, reliable, fun, the truth is that I feel super excited, rarely do you have the opportunity to drive a car that you enjoy, but above all you love it. make you feel safe, and that was the case.” Alberto Guerra (@el_guerra), histrion, described that the sensation when driving is: “intense, the truth is that it is a great car, honestly, one associates Lexus with comfort, with convenience, with luxury, with many other things, no with a car on a track and this is a jewel”. Artist Sara Maldonado (@saramaldonado) noted, “I found the test drive exciting and I had a lot of fun.”
On the first day of the launch and supervised by experienced drivers, these four celebrities were able to get behind the wheel and experience tests of emergency braking, straight line ability, slalom and 4×4, before concluding with a dinner with executives, which was highlighted by a warm and friendly atmosphere throughout the night.
During the second day, it was the turn of the guests from the automotive sector. Guillermo Díaz, President of Toyota and Lexus México, gave a few words of welcome and highlighted the achievements obtained by the brand in its first year of operations in Mexico. Hector Hirata, general director of Lexus Mexico, shared some details of how the development project of this vehicle in Japan was, Osiel Pinal, from Marketing and PR, gave us a preview of the next launches of the year. Finally Luis Cano and Leslie González, from the product planning team, shared the technical details, specifications and prices for this product. Throughout the day, the guests had the opportunity to drive the entire line of Lexus vehicles, featuring the much-awaited IS 300, which integrates all the best of sportiness and luxury for a sedan in its category. Lexus IS will be available in 2 versions: IS 300, which will cost $899,900 and IS 300 Premium, which will cost $999,900.
