“Renault’s entire strategy must be welcomed as a desire to refocus” the brand “on his country of origin. We are here to create value, jobs, not to destroy them”, declared Monday, February 6 on franceinfo, Luca de Meo, general manager of Renault. The French manufacturer and Nissan have renewed their “wedding vows” in London. Each manufacturer will have 15% of the capital of the other, a way of settling the legacy of Carlos Ghosn.
Renault will build its electric cars in France, vehicles that require less labor. However, there is no risk of cutting jobs in France, according to Luca de Meo. “We are hiring rather than destroying. There are many projects in France.” For the general manager of Renault, this is a choice “brave”who is not “completely obvious”, “a challenge that the teams are taking up”. “Two years ago we produced 450,000 cars and we may be producing twice as many!”
Cars “cheaper to use”
This is a strategy that pays off in the long term for Renault and consumers, because, according to Luca de Meo, “at first, when buying electric cars, they will cost more and when they are used, normally, it should cost less, it will depend on the price of electricity”. Renault “wants to reduce the impact of means of transport on the environment, on air quality in cities and the electric car is a good solution”explains Luca de Meo.
To carry out all these projects, Renault has set up Ampère, the electric subsidiary of the Diamond brand which will be listed on the stock market. “That will allow us to build and have access to capital and put a lot of substance into the project, emphasizes the leader. And that will allow us to accelerate beyond 2026-2027.”especially since“we are thinking about the next generation of Ampère products, to invest for the future”.
