The World Association of Newspapers and News Publishers (WAN-IFRA) will hold the annual conference on May 16 and 17, 2023 Digital Media Latam in Merida, Yucatan. In November 2022, the event returned to its face-to-face format after the Covid-19 pandemic.
The 2023 edition of the Digital Media Latam It will focus on addressing the challenges facing the digital media industry in Latin America. And in knowing the best editorial and technological strategies to increase profits in media companies in the region.
The meeting will offer perspectives on how to create products based on audiences, the balance between the user experience and the monetization of the media, the new audio and video formats, the tools of intelligence artificial like GPT Chat, DALL-E, and the metaverse, as well as the future of cookieless media.
The 2023 edition will have the presence of international guests such as:
- Louis Dreyfus, editor-in-chief and CEO of the French newspaper the world;
- Luis Enríquez, CEO of Vocento;
- Nina Lassam, Vice President of Audio at The New York Times;
- Martha Ramos, editorial director of the Mexican Editorial Organization (OEM) and president of the WAN-IFRA World Editors Forum;
- Upasna Gautam, product management manager at CNN’s digital news platforms team;
- Aimee Rinehart, Program Manager of The Associated Press’s Local News AI Initiative;
- Chani Guyot, founder and director at DRAFTING in Argentina;
- Desirée García, Director of Digital Content at the Agency EFE;
- Olga Britto, director of Latin America & Spain at WAN-IFRA;
- Diego Carvajal, chief digital officer of N+.
The editorial director of the Mexican Editorial Organization (oem) and president of the World Editors Forum of WAN-IFRA, Martha Ramos, will speak with the editor president and CEO of the French newspaper the worldLouis Dreyfus, and with Luis Enríquez, CEO of Vocento, to talk about how to build resilient publishing businesses and face the changes that the publishing industry is experiencing.
One of the central themes will be the use of artificial intelligence tools within the media industry and how the face of newsrooms in the region is beginning to change.
Aimee Rinehart, Program Manager of the local news artificial intelligence initiative at Associated Press He will talk with the co-founder of EPICA, David Páramo, to discuss how artificial intelligence tools can be used in newsrooms and content creation.
In addition, the ceremony of the Digital Media Americas Awards 2023recognition created by the World Association of Newspapers and News Publishers (WAN-IFRA), which rewards the best media initiatives in the region with the implementation of new tools and formats, new approaches to digital subscription and the best initiatives of digital storytelling or native advertising.
For the first time, WAN-IFRA will merge the LATAM Digital Media Awards and the North American Digital Media Awards, to recognize the best projects in North, Central and South America.
WAN-IFRA is made up of 3,000 media and technology companies, as well as 60 national publishers’ associations encompassing 18,000 publications from 120 countries around the world.
