Berlin.
Zalando introduces a ChatGPT mode assistant. The shopping giant wants to be able to give customers better advice. What exactly is planned.
, the German online mail order company for fashion and lifestyle, has announced the beta version of a new fashion assistant based on ChatGPT. The new tool uses generative artificial intelligenceto make it even easier to find and buy fashion online.
Companies are increasingly relying on ChatGPT
The artificial intelligence (AI)-based application ChatGPT has attracted the attention of companies in particular in recent months. According to a survey by the digital association Bitkom, around one in six companies is planning to use Textrobotern, which can provide quality answers to various questions. On Wednesday, Zalando also announced that it would be releasing the beta version of a “Fashion Assistant” based on ChatGPT in the spring.
Intuitive product search with the Fashion Assistant
With the Fashion Assistant, customers can search for products in their own words and navigate through the range more intuitively. With a simple question like “What do I wear to prom?” customers can start their search for the right piece of clothing. The Fashion Assistant recognizes the type of occasion based on the input and knows which clothing might be suitable with the help of weather data. On this basis, he gives product recommendations.
Also interesting: Online trade – Zalando wants to cut several hundred jobs
Personal product selection through customer feedback
In addition to the product recommendations, the Fashion Assistant offers the opportunity to give feedback on the suggested products and thus the recommendations to refine further. In the future, for example, customers’ favorite brands could be integrated or products that are no longer available in the desired size could be excluded.
Also read:
Fashion Assistant beta version coming soon
The new application will be available both as a desktop version and as an app, but initially only in a test phase for selected customers in Germany, Ireland, Great Britain and Austria. With that offers Zalando a new, intuitive way to discover the entire range and be inspired.
Also interesting: Chat GBT in the test: This should be considered when using it
Future developments and features
With the upcoming start of the beta version, Zalando is laying the foundation for possible developments and features in the future. The Fashion Assistant will do both the Protection of privacy as well as artificial intelligence and be able to offer fashion and beauty advice as well as create entire outfits. “We want to get to know the needs and preferences of our customers even better and understand how ChatGPT can further improve their shopping experience on Zalando,” says Tian Su, VP Personalization and Recommendation at Zalando.
More articles from this category can be found here: Life
