May is a very important month for the marketing industry, since there are many dates and special events that we can take advantage of to create advertising campaigns that attract the attention of consumers and make brands more memorable. These are some of the most important among Mexican audiences.
- May 5, Day of the Battle of Puebla (and the most famous day worldwide)
May 5 commemorates the Battle of Puebla that occurred in 1862, when Mexico was in a difficult economic and political situation. The Mexican army achieved a stunning victory against the French forces, despite being outnumbered.
Currently, May 5 is a day to honor the bravery and determination of the Mexican military. In the United States, the date is known simply as “Cinco de Mayo,” and is celebrated with parades, festivals, and Mexican food.
- 4 de mayo, “May the Force Be with You”
Popularized by the Star Wars saga, this phrase (“May the Force be with you”) has become a greeting all over the world, especially on May 4, the official day to celebrate this franchise, due to the play on words between “May the Force” and “May the Fourth” or “4 de mayo” in Spanish.
- May 10, Mother’s Day
Mother’s Day is a special date in which mothers are celebrated and honored. It varies by country, but in Mexico and other Latin American countries it is celebrated on May 10. It is an opportunity to thank them for what they do and express our love and care for them. It is celebrated with cards, flowers, gifts and family gatherings.
- May 15, Teacher’s Day and Family Day
On May 15, both Teacher’s Day and Family Day are celebrated, making it an opportunity to honor educators and their important work in training future generations. On the other hand, Family Day is a date to celebrate and recognize the importance of family unity. In Mexico, it is common for people to come together to celebrate this date as a family.
- May 17, Internet Day
The impact that the internet has on our lives is immense, which is why Internet Day has been celebrated every May 17 since 2005, with the aim of recognizing its importance and promoting its safe and responsible use.
On this date, events and activities are held to educate people on how to consciously use social networks, technology and digital tools.
During Hot Sale week, retailers and online stores offer discounts and special promotions on a wide range of products, making it a great opportunity for consumers to find deals and save money.
It originated in the United States, when workers fought for better working conditions, shorter work hours, and better wages. Today, Labor Day is celebrated around the world to reflect on labor rights and honor those who work hard to support their homes and communities.
Marketer’s Day is celebrated on May 19 to honor marketers and their important work in promoting products and services. Marketing is essential in any company or business to achieve its purposes and reach its target audience. On this date, the achievements and contributions of marketers in the industry and their important role in the success of companies are recognized.
The Copa del Rey is a soccer competition in Spain that takes place every year, where the two best teams compete for the title. It is an opportunity for soccer teams to show off their skills and passion for the sport, making the final an exciting event that attracts a large number of spectators and fans.
- Europa League Final / Champions League Final Phase
The Europa League and the Champions League are two important football competitions in Europe. The Europa League is a soccer club competition, while the Champions League is a more prestigious competition that brings together the best teams in Europe. In both, the strongest teams compete for the title. These exciting events from the world of football attract a large number of spectators and fans from all over the world.
- Liguilla Liga MX and NBA Playoffs
The Liguilla Liga MX is a soccer tournament in Mexico held at the end of each season, while the NBA Playoffs in the United States are a series of basketball competitions held at the end of the regular season. Both events allow teams to show off their skills and compete for the title, creating exciting sporting moments and unforgettable moments for fans.
These dates arouse emotion and interest in people, so I am sure that you will be able to take advantage of several of them to increase visibility and dissemination among your company’s target audience. Do you already know which one to start with?
