In this new season, BOSS seeks to inspire people to realize their full potential and live life on their own terms, always with confidence, style and a vision for the future. In this new campaign, through the spring/summer 2023 collection, it is urged to seek that personal ambition to be your own boss, with all the motivation, overcoming those obstacles that usually appear in the paths of life.
To achieve this goal, BOSS boasts of having a spectacular ‘dream team’, made up of different personalities from the world of music, fashion, sports and social networks. Under the photographic direction of Mikael Jansson, we present to you the starting lineup of this dream team, featuring British supermodel Naomi Campbell, Colombian singer Maluma, American supermodel Gigi Hadid, South Korean actor Lee Minho, Italian Tik Tok Khabi creator Lame and the Italian tennis player Matteo Berrettini.
All of them have something in common, they knew what they wanted and achieved their advances thanks to the right making of a series of personal choices. Without a doubt, they are destined for greatness, they are the best at what they do and clearly embody the fact that BOSSes are not born, they are made.
The Spring/Summer 20223 collection presents a daring aesthetic. To show that path to success, these garments seek the personal motivation of each person. The secret to success is to combine the urban spirit with a summer style where colors like black, white and camel stand out. And what is the result? A variety of sophisticated and relaxed pieces where the BOSS codes are present in every detail.
Sportswear reaches another level and has been in the major fashion leagues for several years. This new BOSS campaign mixes elegance and soft tailoring in all garments, highlighting the already iconic sweatshirts proudly worn by internationally successful personalities such as Demi Lovato, Fernando Alonso, Bella Thorne, Macauly Culkin and Christina Ricci, among others. many.
BOSS continues to raise awareness throughout the world with thought-provoking actions that make it possible to improve the global landscape more and more. Be your own boss and overcome any obstacle, he lives life great and achieves success with confidence and vision. And from here we want to take the opportunity to congratulate the Colombian singer Maluma, who turns 29 today, January 28. Undoubtedly, a great example that dreams come true, based on work, effort and a good environment, where the family is a fundamental pillar of life.
