MIAMI.- The German sportswear brand Adidas, together with the David Group, celebrated the inauguration of a new store in Caracas, Venezuela. In this way, the brand has 15 branches in the Latin American country with the aim of offering its followers an avant-garde and innovative concept in moda sports.
Under a musical atmosphere, during the inauguration Adidas presented its new line para runners Switch fwd.
“With an innovative technical EVA midsole, they are designed to propel you with every step and ensure that your runs are more fluid than ever,” reads the brand’s launch review on its website.
Attendees were able to enjoy an interactive dynamic that urged them to measure physical resistance on a treadmill, with the aim of evaluating the importance of good sports shoes. Those who passed the challenge were rewarded with exclusive discounts from the brand.
Adidas, recognized worldwide for its commitment to supporting athletes of all disciplines, in this way reaffirms its presence in Venezuela with the purpose of supporting athletes and sports enthusiasts, regardless of their specialty: from runners and marathoners, to amateurs. to football, basketball and more.
The opening of this store represents a significant milestone in Adidas’ mission to be an accessible brand for all sports lovers in the country.
Likewise, the German firm, together with the David Group, reinforce its philosophy and mission of continuing to promote the community and sports fashion in Venezuela, providing a space where they can find innovative and quality pieces.
