Adidas joins the celebration marijuana day with a curious model: the Adidas Campus 80s Crop. These shoes were launched on April 20, when the legalization in California, which occurred in 1996, is celebrated.
Every April 20th the day of this plant is celebrated. The origins of the date are found in the city of the North American West: a group of young people, “Los Waldos”, would meet to smoke after school at 4:20 pm, what transcended as 4 – 20, April – 20 in the Anglo-Saxon culture.
The promoters of the legalization campaigns assumed the figure as a flag of their cause, Not only in the United States, but internationally. Since then, there are several North American states that have legalized its consumption, be it for recreational or medicinal use.
The curious presentation of the Adidas Campus 80s Crop, evoking marijuana
Las Adidas Campus 80s Crop They come in a curious presentation. It has a brown paper exterior, evoking images of marijuana wrappers. When ripping it off, The actual construction of the iteration remains, made of suede with a green color… like the sole.
The brand with the three stripes describes the shoes: “The Adidas Campus 80s have long been a figure in different subcultures. Basketball. Skate. Music. Fashion”.
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It has a lace-up closure, Furry suede upper with the removable overlay, leather lining and rubber sole characteristic of the Adidas Campus 80s.
“While this version stays true to those roots, it also shakes things up a bit with a shaggy suede upper and removable sheer overlay. The iconic 3-Stripes serrations remain the same”, highlights the company on its website.
These shoes are available on the official website of Adidas, and sell for a price of $110.
