Crypto crash: Inter Milan throws sponsor DigitalBits off their jersey

In the semifinals of the Champions League, the football club started with an “empty” jersey. Where normally the advertisement for the shirt sponsor is prominently visible, this time there was nothing to be seen, and there is a reason for this: sponsor DigitalBits has not paid so far.

The Krypro crash is now showing unusual effects. That reports the sports show. It was an unfamiliar sight at the Champions League semifinals – the big advert on the Inter Milan players’ shirts was missing.

According to media reports, the club has so far been waiting in vain for the contractually agreed sponsorship funds from the crypto provider. Financial technology group Zytara is behind DigitalBits. It is said that Inter Milan has not even received the agreed sum for the first season. Reminders have not helped so far, and the fact that Inter sent its women’s and youth teams onto the field without the DigitalBits lettering did not cause the smug sponsor to react.
Infographic: The Biggest Losers of the Crypto Crash

Money worries increase

The lack of sponsor money could still become a problem. As far as is known, an agreement between the crypto company Zytara and the football club in the amount of 85 million euros per season was reached two years ago. It is currently considered highly unlikely that Inter Milan will see this money.

Crypto flying low

The club’s treasury is already in bad shape: in 2022 the club reported a loss of 140 million euros. The value of DigitalBits has been flying low for months and at 0.1 percent is only a fraction of what the cryptocurrency achieved in its best times. According to the sports show, Inter Milan no longer officially has a shirt sponsor and will play with a “blank shirt” in the meantime. By the way, Inter is not alone with the problem. AS Roma also banned their sponsor DigitalBits from their jerseys.

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Football, Player, Goal, Team, World Cup, Soccer, Sportsman, Team, EM, UEFA, Soccer World Cup, Ball, EM 2021, Europa League, UEFA EURO 2021, Soccer Player, Referee