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Generation Z represents people born between 1995 and 2010.
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Nostalgia is a key advertising and marketing strategy to drive certain brands.
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Samsung and Motorola have introduced models of smart phones with vintage design.
The generation Z has a strange obsession with the classic retro cell phones with a cover, since these represent melancholy, in addition to outdated functions that are attractive to young people, lately photographs that maintain a style have become a trend “vintage“.
The first cell phones of the 2000s usually had a very characteristic cover and today it continues to be an attraction for consumers.
Generations are divided mainly by age ranges and play a really important role in the market since through their tastes and needs is how the products designed for each niche arise. The generation zrepresents people born between 1995 and 2010, which is why it is currently considered a young group, although its main attraction is retro, because as a result of this, various trends from the 80s and 90s have reached the present, speaking in various aspects such as the style of clothing, hairstyles and with this technology cannot be missing, even Sony recently was in charge of reviving the classic Walkman, in a movement that the brand used in value to the technology industry. Several brands have joined the return to the market with old technological products with the promise of winning back the consumer with strategic sales, including toys such as tamagotchi continue to lead in sales, as it is evident that the nostalgia is a key factor in creating a advertising and marketing strategy to promote certain brands.
Generation Z continues to cling to classic cover cell phones
There are several reasons why Gen Z has clung to the classic cell phones with cap, to begin with, this option maintains a somewhat different shape from the traditional one, since the simple fact of opening the lid generates a different experience for the consumer, since the objective of some people is to move away from current trends and rather return to the past. Cell phones with a cap continue to be sold since certain consumers are only in search of the essentials, which is to make calls and receive text messages, even take photos even though they are of low quality, however this fact is somewhat attractive to a few, Well, as previously mentioned, today’s is retro, because of that it is also that the cameras snapshots Y analogous They have returned with the best position in the industry, since they also seek to carry out old processes such as developing photographs.
According to the company Counterpointensures that In Mexico, sales of cap cell phones increased in the last semester of 2022in comparison with the smartphones.
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That is why several brands have adapted to the current needs of the consumer, since several models of smartphones have emerged that are innovative due to the simple fact of having the ability to bend, with this their size is significantly reduced, which even fits in a small pocket, big companies like Samsung and Motorola They have launched their models with these characteristics, however the main attraction of this is that they are cell phones with a retro design but considered smart phones, so these continue to have the benefits of current technology.
It all depends on the needs of the consumer since you can practically have a retro cell phone with basic options at a very low cost or you could opt for a smart telephone Hi-tech that only meets the classic design of having a cap, although the price really makes a difference.
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