Thomas Lünendonk is a journalist and writing coach by profession. You can learn from him, among other things, working methods such as professional time management, mind mapping and metaplanning. Above all, however, his name stands for the “Lünendonk Lists”. These are IT, software and B2B service provider rankings, which have been considered industry barometers in the press for many years.
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Your own successor
One of his most important decisions as an entrepreneur was his own succession, which Lünendonk had to arrange himself. Because it takes three to five years for a single Lünendonk list to become relevant across the industry, the rankings have also become an indicator for young professionals who are looking for long-term jobs, says Lünendonk. After handing over the baton, it would never have occurred to him to help his company as a coach. He “belonged to the system”, which is why he was very reserved about coaching in his own company. “If you’re swimming in the soup, you can’t stir it – so it’s better for someone from the outside to look at it,” he summarizes his decision.
Thomas Luenendonk
The Lünendonk Lists were created in the 1980s, established themselves in the 1990s and are regularly quoted in the media. “Today it’s a whole potpourri of service lists,” says Lünendonk. The lists are not that relevant to him. But for the market, because people would love such lists. Rankings can also help companies with their planning. In the meantime, one could say that the Lünendonk lists are for B2B service providers “what the Schwacke list is for used cars”.
What preparatory work and market knowledge is necessary for the lists, what role independence and neutrality play and who Lünendonk’s successor is can be found in the latest podcast episode heise meets … The decision-maker talk listen.
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