It wasn’t that long ago that it almost seemed as if streaming platforms like Netflix, Disney Plus, Amazon Prime Video or Max (formerly HBO max) would overtake cinema. Due to the pandemic, numerous potential blockbuster productions started directly as a stream or were at least made available for domestic screens at the same time as the theatrical release. Secure subscription income instead of a risky and often loss-making business with the box office, that was probably the motto at Disney, Warner and Co. Meanwhile, however, things are looking a little different again.
Hype about the big screen – people are going to the cinema again
The fact that the big screen is not completely out of fashion was already evident during the Corona pandemic. Despite difficult conditions, films such as Spider-Man: No Way Home or Top Gun Maverick caused a sensation at the box office. Avatar – The Way of Water finally swept away all doubts as to whether the cinema would ever find its way back to its old strength with brilliant attendance figures. Currently, The Super Mario Bros. movie and Marvel’s Guardians of the Galaxy are making moviegoers excited.
But also smaller productions are going well. The pandemic had little effect on the horror genre in particular. Films like M3gan, Smile or Terrifier 2 proved to be blockbusters. Due to sometimes questionable Tiktok trends, these strips even managed to bring the target group of teenagers back to the cinema. In retrospect, many a producer will have been glad that all these films were not immediately released for streaming.
This horror masterpiece was never meant to be released in cinemas
Those responsible at Warner should see it similarly in the case of Evil Dead Rise. The horror film not only convinces critics – it also scores with the audience. With a rumored production budget of $17 million the shocker has played proudly so far $121 million a. And the film was supposed to be released directly on Max (formerly HBO max).
leading lady Alyssa Sutherland (Vikings) still shines overwhelmed by this success to be: “It’s so awesome. At first we thought we were going to end up on HBO Max and then it all turned out very differently. I have a feeling that people are going to get him more than once in the cinema watch.” It is questionable for how many new customers and long-term subscribers Evil Dead Rise on the Streaming service Max would have taken care of. On the big screen, on the other hand, he was able to recoup many times his production costs. In times when Netflix, Disney Plus & Co. with dwindling subscription numbers and partly staggering losses are struggling, the success of Evil Dead Rise is another strong indication that movie theater just can’t be killed.
Source: Screenrant
