jon rahm is in his second Mexico Open at Vidanta receiving all the number one level attention in the world. There is no question that does not touch the label of defender of the Mexican title and his place at the top PGA Tour. He says that he focuses “on giving his best and not thinking about his excellence in the ranking” and at the same time, he acknowledges that today he is in his best professional stage on and off the field.
It is not the first time that the Spaniard reflects on the leadership, since from 2021 to date he has occupied this place 18 times, only this time, just two weeks have passed since he won the Augusta Masters and the green jacket is still reflected in his words. Even better, Rahm became the first player from Europe to win the US Open and the masters.
If you dig deeper into his statistics, his 11 PGA Tour titles, four of them won before starting the Mexico Open 2023indicate that at 28 years of age he can consolidate his name in the elite and not go down from there, although his subsequent results in tournaments had ups and downs.
Eight brands can currently be associated with Rahm’s image: Callaway (gaming equipment), Travis Mathew (clothing and footwear), Blue Yonder, Rolex, Silverleaf, VistaJet, Mercedes-Benz and Maestro Dobel. According to Spotrac, the Spaniard has earned an estimated $69.6 million throughout his career, that number includes $48.6 million in official PGA Tour earnings and factoring in the Masters green prize money. So far this year, he tops the list of top-earning players with $13.4 million, followed by Scottie Scheffler, Max Homa, Sam Burns and Patrick Cantlay. His figures increase with 25 million for the value of his net worth, according to a portal specialized in this data. With all that success means, Rahm could move his own marketing company if he dared to take the leap today.
—Do you think your name is ready to create your own brand?
-“Yeah. Especially with this victory (Augusta Masters). In the year I have now and the changes in these four months. The reception I get from the public and the attention when we get to the course and out of golf. He’s nothing like other great athletes, but he’s going to get better. I don’t know what kind of brand it could be but I do think that if I could ever sign something long-term it would be now, but that depends on the people who are in charge of it. As my father says ‘shoemaker to your shoes’ I dedicate myself to playing golf and thank God I have trustworthy people who are dedicated to business”, Rahm replies to The Economist.
Steve Loy is one of the people who knows Rahm best from his professional start in June 2016, fresh out of Arizona State University, to celebrating with him in Augusta two weeks ago. He is the president of Sportfive, the sports business agency that this year acquired Global Golf Management, a global golf event management, consulting and sales company.
Rahm played in six Masters before winning his seventh this year and it represented his fourth win of 2023, which is to say, from the desk, it’s an opportune time to trade.
“Rahm has a few contracts that will be up for renewals, extensions or replacements later this year. We are in a very good place to optimize those opportunities,” said Loy in Augusta.
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