Louis Vuitton and LEGO have announced collaboration with some LEGO Certified Professional buildersthe master builders certified by LEGO itself, to decorate in style legous the windows of the Christmas festivities from all over the world. Until the January 1, 2023the iconic LEGO bricks will be used to build sets that celebrate imagination and creativity in the windows of the brand’s stores around the world.
Designed by Louis Vuitton Visual Image Studio and made by LEGO Certified Professionalsthe colored and three-dimensional windows are part of the creative exchange that started with the project Louis 200 Trunks in which LEGO, among the partners called last year to celebrate the 200th anniversary of the birth of the founder Louis Vuitton, contributed a giant birthday cake made from 31,700 bricks. For this occasion, which also coincides with the 90th anniversary of LEGO, the collaboration will have a global reach and will involve shop windows around the world with unique creations: snow-covered Christmas trees with brick-covered scenery in lively arrangements of the motif Damiermeticulous reproductions of the iconic chest entirely covered with LEGO tiles and detailed replicas of the Arc de Triomphe and the Pont Neuf that evoke the dream of Paris during the winter holidays.
William ProuxSenior Creative Design Manager Louis Vuitton, commented:
Every step of the project has been a technical challenge to make these packagings an artistic piece
In Milan, in the courtyard of the shop in via Montenapoleone and inside the store in Galleria Vittorio Emanuele, stands out a magnificent and imposing Eiffel Tower made with stacked trunks that draws inspiration from famous photo Of Jacques-Henri Lartigue taken in October 1978 on the occasion of the 125th anniversary of the brand which would be celebrated the following year (1979), showing the unlimited possibilities of the LEGO game.
(Photo credit: LEGO | lartigue.org)
In addition, the facades of some Maisons will be decorated with outdoor settings from 2 to 15 meters.
Even the special packaging designed for the holidays will feature motifs inspired by the world of bricks.
Once taken apart, the bricks will be reused through local partnerships so school children can be inspired to build and learn through play.
Ours was also involved in the project Italian LCP Riccardo Zangelmiwho contributed by creating the brick version of the iconic trunks Louis Vuittonwhich were then sent and displayed in the stores of some of the most prestigious locations among those chosen by the French brand.
(Photo credit: brickvision.it)
The collaboration between the well-known French luxury brand and LEGO was born last year, on the occasion of two hundredth anniversary of the birth of the founder of the maison, Mr. Louis Vuitton.
The creative teams of the two companies worked together on the project, the result of which is a birthday cake made with 31,700 LEGO bricks and placed in a specially designed classic Louis Vuitton trunk. Before being unveiled to the public, the stunning creation was decorated by a group of children using LEGO DOTS elements.
The project is described in detail HERE.
