- Meta Announces New Twitter Blue-Inspired Subscription Dubbed “Meta Verified”
- Users who want to subscribe will be free to verify their identity with an official coin, and pay $11.99 per month (via the web) or $14.99 per month (Play Store, App Store)
- Like Twitter Blue, Meta Verified provides access to a series of benefits, including verification
“Facebook is free and always will be” : for the subscribers of the beginnings of the social network, the last announcement of Mark Zuckerberg will certainly have a small perfume of irony. Faced with the collapse of advertising revenues and the group’s strategic wanderings in virtual reality, Facebook is now seeking to diversify its revenues.
Even if it means asking its users to pay directly to have access to more advanced features. As a result, Meta follows in the footsteps of Twitter with a Meta Verified subscription. According to the firm, it is “a subscription service that allows you to verify your account with an official ID, obtain a blue badge, as well as enhanced protection against account theft, and direct access to customer advisors”.
Meta launches Verified subscription starting at $12 per month
Meta adds: “this new feature aims above all to improve authenticity and security through our services”. In addition to these benefits and this visible badge, users will benefit from increased exposure of their posts on Instagram and Facebook. Unlike Twitter, Meta does not intend to remove the badge from verified accounts when that subscription did not exist.
This means that already verified accounts will continue to benefit from their badge without being forced to subscribe. In its press release, Meta adds that “longer-term, the goal is to build a membership offering that has value for everyone, including creators, businesses and our wider community”.
And the firm to continue: “As part of this vision, we are evolving the meaning of the verified badge so that we can expand access to verification and enable more people to trust that the accounts they follow are authentic” . Security checks will take place at all stages of the verification process, including after the application is validated.
The idea is to prevent the feature from being hijacked to carry out scams. Conditions apply for all those who would like to subscribe. In particular, there must be a minimum volume of interactions with the platform’s applications, a history of posts, that the user is at least 18 years old, and agree to share an official identity document in the same name as the account that the user is using. we are trying to verify.
