To the displeasure of consumers, beer prices in the catering trade are said to continue to rise. Industry representatives, on the other hand, see the higher prices as an opportunity.
The Berlin-Brandenburg Brewery Association expects the “most expensive beer garden summer of all time”. That said Vice-Chairman Stefan Fritsche of the “Bild” newspaper on Monday. Consumers are already paying “top prices, especially for draft beer in beer gardens, pubs and restaurants”.
Prices that no one would have thought possible just a few months ago have meanwhile “been established on a broad front on the market,” Fritsche continued. A price above five euros for half a liter of draft beer is now “standard” in many places.
Sometimes more than 7.50 euros
The beer price of 7.50 euros for half a liter, which was still considered “utopian” at the beginning of the year, has already been breached in the first pubs.
Fritsche, head of the Neuzelle monastery brewery in Brandenburg, told the newspaper that he was “relieved” about the higher prices. Regional breweries in particular are dependent on this in order to cushion the sharp rise in costs for energy, raw materials and higher wages. He now sees “the chances that we can still preserve the colorful diversity of German brewing tradition,” said the association’s vice president.
