BESE MEDIA
Wiehl
When the drain overflows or the main line is clogged, you need help fast. Instead of going to the phone book, however, people today first turn to their PC and smartphone to search online for a sewer and pipe cleaning provider. Erich Bese has therefore specialized with his agency BESE-MEDIA in helping companies from the industry to get a top place in the search results and thus significantly more orders.
Once the pipes are clogged, it usually has to be done very quickly. When searching for a suitable provider, the company that has managed to secure one of the first places on the first Google page and, in the second step, appears serious and convincing, will get the encouragement, Erich Bese also knows. As the founder and managing director of BESE-MEDIA, he has specialized in online marketing for sewer and pipe cleaning companies for several years. So he knows exactly how companies in the industry can win more orders for pipe cleaning in their region. For this purpose, he now exclusively offers his customers an app that helps to effectively collect data for order acquisition and evaluate it accordingly. In the following, Erich Bese has revealed how his customers will benefit from the new app and what it has to offer in detail.
Only customer calls that lead to orders
A drain cleaning company that wants to constantly win a large number of orders needs a suitable marketing strategy in addition to a well-structured website. The quality of the information and the presentation are also included in the evaluation of a website, but the possibilities of paid advertisements should also be used: If a pipe cleaning company can generate many clicks on its company page in its region, it will also be in the list of results accordingly more often displayed – a self-reinforcing process.
However, the common practice of standard marketing agencies is to send regular click reports to track the number of clicks on the website – the actual number of orders is mostly ignored. In doing so, however, they deprive themselves of the opportunity to precisely measure the success criteria and thus also to effectively control the advertising budget.
That is why BESE-MEDIA mainly uses tracking numbers in a specially developed app. By logging every incoming call in the app, a lot of relevant information can be obtained, which enables a targeted selection of the success factors. In addition to the duration of the call and the caller’s location, the search term entered in Google is particularly important – this makes it possible to react dynamically to one’s own relevance in the search results. The app is also linked directly to the company’s Google ADS account: The Google algorithm is therefore informed about the search results in real time and can separate successful search queries from less successful ones at an early stage. Pipe and sewer cleaning companies who keep up to date with the most common search terms in their region can generate significantly more orders for their company after just a short time.
Analyze orders and adjust communication
Finally, it should also be carefully considered which search term and which advertisement not only led to a contact being made, but ultimately also to a lucrative order. So it makes a big difference whether a successful order was carried out for a sink for 150 euros or for a larger renovation of 10,000 euros – these criteria must therefore be part of any analysis of successful marketing. By assigning a value to each call in the BESE-MEDIA app and excluding order values that are too low from the outset, the pipe cleaning companies can achieve as many lucrative orders as possible with as little advertising budget as possible. Only if it is known which advertising measures are successful and where there is still a need for improvement, can the order volume be increased sustainably and cost-effectively.
Narrow down and understand locations
With the BESE-MEDIA app it is also possible to evaluate the number of orders per location or per employee. In this way, the performance and successes of individual regions or locations can be easily understood, which means that marketing measures can be planned and used in an even more targeted manner. In addition to the app, these professional evaluations are also available as a platform for the PC – the managing directors and business owners can therefore track at any time where a particularly large number of orders can be achieved with little advertising material.
Do you own a sewer or pipe cleaning company and want to win more orders and qualified employees? Then register now Eric Bese from BESE-MEDIA and arrange a free consultation!
Press contact:
BESE MEDIA
Represented by: Erich Bese
https://bese-media.de
Email: [email protected]
Press contact:
Ruben Schaefer
[email protected]
Original content from: BESE-MEDIA, transmitted by news aktuell
