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The “slow life” it is a trend that has had its searches increase by more than 300 percent during the last month of 2022.
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Many companies have created strategies on Pinterest to make themselves known and improve their sales.
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Pinterest users are generally young, predominantly generation “Z” and millennials.
pinterest is the perfect tool to generate engagement on social networks and this is where most of the trends in various aspects, speaking of fashion, home decoration and even electronics, since this platform is the one to obtain inspiration immediately, normally the content that is shown is characterized by being aesthetic and aspirational.
Many people still don’t take this very seriously. grid Socialwhich is a pity since several Business have opted for this platform to generate and improve your sales, because with the use of this you really have a great reach to reach potential customers, to be successful here it is necessary to create a strategy where the product can shine in the most esthetic possible, in this way it will call the attention of Internet users so that they are able to enter to see the image and with that get hooked to purchase the product, normally when they enter to see more about the image, a redirect strategic that takes the user to the website of a brand in order to see more about what it has to offer.
Pinterest is the ideal tool to create new trends
The generation “Z” and the millennials They are the ones who mainly browse this social network, so the market niche there is young, one of the trends that has been talked about recently is about the “slow life” or slow life and this consists of carrying out certain daily activities at a normal speed, so to speak, since daily duties normally lead to living at an accelerated pace that sometimes does not allow us to enjoy small moments. This trend has had an increase in its searches by more than 300 percent during the last month of 2022 compared to December 2021.
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this new trend of “slow life”, is the perfect opportunity for certain brands or companies take the opportunity to generate content about this, because they could publicize their productsBy advertising them as something that allows you to live life in a slower or more relaxed way that is something that many seek, the products of skin care or personal care are ideal for this since they are characterized by raising self-esteem and with it self-esteem, but the reality is that if a strategy is well thought out, any product or service could work to convince Internet users.
The creation of boards on pinterest It has the objective of generating emotional creativity, so this is also a strategy that will have an impact for consumers to make a purchase. It should be noted that not only companies have a benefit, it is also the case for content creators, since It is through this means that most of the time they achieve virality and with that new followers also arrive. The best thing about this platform is that it has an intelligence that studies the tastes of its users very well in order to engage them with content related to what he likes.
With the start of 2023, another trend that has been noticeable on Pinterest is writing and manifesting as most people are looking for inspiration to meet their new year goals.
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