What you need to know:
It looks like scalping and ticket fraud could be over. This is SafeTix, Ticketmaster’s new digital ticket in Mexico.
The sale of tickets from the largest ticket office in the country is preparing for a substantial change. Ticketmaster Mexico presented SafeTixthe new digital ticket that seeks to curb the issue of resale, fraud and other problems that buyers face when purchasing their tickets.
at your event ‘Digital Evolution’, Ana María Arroyo, general director of TM Mexicoexplained the functionality of this initiative that is finally coming to our country, as well as some security innovations, among other things.
Ticketmaster presents SafeTix, its new digital ticket
“We are launching the SafeTix technology to the market. This causes the barcode or ticket information to go encrypted on your phone.”, commented Ana María Arroyo, general director of TM in Mexico during the conference.
SafeTix will be the digital Ticketmaster ticket that we will have access to from the ticket office app. It consists of a dynamic barcode that changes every 15 seconds, this to prevent ticket counterfeiting.
Due to this feature, Screenshots, videos or other types of reproductions of said barcode will not be valid to enter the events (unless you are old school and prefer to buy physical tickets, of course).
The safety advantages of Safetix
And be careful with the advantages that this virtual input format will have, huh. Unlike the physical version of the ticket, SafeTix, the new digital ticket from Ticketmaster México, will not have service charges.
It was also specified that these digital tickets will be transferable. That is, if you buy tickets for several people, you can send them their ticket by mail through your Ticketmaster account. But beware: it is necessary that the person to whom you send the ticket also has a TicketMaster account so you can receive it and keep it.
Another advantage is that You can save the SafeTix on your phone either in the Apple Wallet (iOS) and the Google Wallet (Android). This will allow you to access your ticket even if you don’t have an internet connection.
How to get your SafeTix in the Ticketmaste appr
as we said, it is necessary to have the app of the ticketing company on your mobile device. Once you purchase your tickets, TM will give you the option to generate the SafeTix. The next step is to go to the app in the ‘My events’ section.
When you select the event, an options menu will appear where you will read ‘view barcode’, ‘view details’, ‘transfer’ (in case you want to send a ticket to someone else) and ‘save to Wallet’.
And ready! You will already have your ticket at hand and just to show the barcode at the entrance to the venue. This is how this new digital ticket from Ticketmaster called SafeTix works. Very easy, right?
When will the digital ticket be available in Mexico?
As specified by the CEO of TM, “the Arena México, the Metropólitan Theater, and the Telcel Theater These are some of the properties that already have this technology” for some of your events. And of course, the implementation will be done gradually.
Although it was not specified when they estimate that Ticketmaster will implement the SafeTix digital ticket on its platform for all events in Mexico, It is expected that in the coming months this technology will be available 100 percent throughout the country. So pay attention.
Safety innovations and the TM1 Entrand
“At a global level, 900 million dollars have been invested in security to improve the experience when buying digital tickets”said Ana María Arroyo at a press conference. And so, Ticketmaster introduced some security innovations along with SafeTix, its new digital ticket.
Among the security mechanisms that were detailed, there was talk of registration for certain high-demand events. Something like the Verified Fan ID that was implemented for the Taylor Swift concert. In the same way, mention was made of the ‘Fraud Prevention System’, with which a limit is set to buy a certain number of tickets (this varies depending on the event).
However, in terms of security, it was the TM Entry 1 technology that surprised the most. It is a virtual platform that will allow see in real time the registration and control of capacity in the venues where the events take place, as well as reading tickets and knowing which ones are legitimate or fake.
One of the main advantages is that with this technology, access control people in the venues will be able to see the data of the person who bought a certain ticket. This will be very functional to avoid fraud, ticket falsification or your ticket being registered with another identity.
Doesn’t sound bad, huh… Now yes, it seems that Ticketmaster and SafeTix, its new digital ticket, will arrive to shake up the party for resellers. What do you think?
