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Shakira’s eldest son asked to participate in the Acrostic song.
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Session 53 with BZRP marked a milestone on Spotify.
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Brands have benefited indirectly thanks to Shakira.
Shakira’s eldest son has shown great gifts for musicOn this occasion, she collaborated with her mother for her new song “Acrostic”, which is dedicated to Milan and Sasha, the Colombian’s children.
The singer is once again a trend, since its launch is now a hymn among women, especially for those who have decided to separate. In this song, she expresses the unconditional love that she has for her children, in addition, she makes it clear how hard it was to go through her break with former soccer player Piqué and the process of moving to Miami.
According to Lexus, producer of the song, Milan requested to be the one to play the piano after the singer taught them the lyrics; Shakira without thinking so much accepted the request of her little one. In addition, the man confessed that the eldest son of the interpreter of “Anthology” has a great talent in music just like his mother.
Shakira’s success is undoubted and it did not come thanks to her breakup, but she has known how to take advantage of it in the best way: billing, since the 53rd session of BZRP has not only caused a furore on YouTube, but also on the leading platform of streaming musical, Spotify, even surpassing Bad Bunny, the most listened to Latino in 2022, creating a new milestone in the history of Spotify, and that is, According to what has been revealed, a few hours after the release of the most recent single by the Colombian, it reached a total of 15 million streams and, currently, it is close to exceeding 30 millionsomething that not even Bad Bunny has been able to achieve.
Undoubtedly, just as she did with “Monotonía” and “Te congratulations”, the Colombian has gone viral again, monetizing her recent sentimental breakup with the former Barcelona player, Gerard Piqué, thanks to much more direct lyrics where she creates a play on words that, in short, is designed to reach this new legion of followers who dedicate a large part of their time to social networks.
According to journalist Paco Santamaria, the success of the Colombian hTalk about role changes in the 21st century. “He is getting even and at the same time he is billing. Women have long wanted not to feel guilty for demanding a fairer change in roles; and men are also fed up, in a certain way, with traditional roles. Many of us never wanted to marry housewives who would wash our underwear for us, who would cook for us and be the only providers so as not to enjoy our parenthood. We want to be parents and not just be providers.”
It is confirmed that the Acrostic melody was played by Shakira’s eldest son. When she showed the lyrics to her children, Milan asked to be the one to play the piano for the final version of the song.
Without a doubt this song is one of the most beautiful compositions in history ?. pic.twitter.com/Ueu2C6x2IB
— Bruno (@JLOAccess) May 12, 2023
Brands have monetized thanks to Shakira
The so-called “Shakira effect” positioned almost 120,000 mentions of brands such as Casio, Rolex, Twingo and Ferrari on TikTok, a 270 percent higher than the mentions in the 2022 World Cup Final in Qatar. A fact to note is that 33 thousand of these mentions were from Casiowhile 29 thousand belonged to Renault. for his part Rolex y Ferrari they reached 14 thousand and 13 thousand mentions respectively.
Twitter and Instagram are other social networks where the conversation had a great impact, with up to 626 thousand 946 interactions in terms of likes, comments and retweetsand where brands like Casio, Netflix and Disney were the dominant ones.
