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TikTok has more than 814 million in the world, according to Statista.
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The company reported revenue of US$4.5 billion.
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TikTok Shop will seek to compete against Amazon and AliExpress.
TikTok is now one of the most preferred social networks by young audiences, since currently has more than 814 million users assets worldwide, according to Statista data.
Its boom has caused various companies to rebound in sales and to publicize products that end up being viral and purchased by thousands of people, that is, TikTok has become another tool for brands seeking to position themselves in the youth market. Part of the strategies that are used for a launch are the influencers.
That is why TikTok announced that since 2022 it is planning to launch its own store worldwide on the platform, just as Facebook did in 2016 with its Marketplace, where it is possible to find thousands of products offered by anyone who is registered.
TikTok Shop is getting ready to compete against digital commerce giants like Amazon and AliExpress, in which everyone who has an account will also be able to sell and buy on it.
I am very calm: ?
everyone on TikTok: ? 1% ? ? ? ?
— TikTok Latinoamérica (@TikTokLatAM) April 19, 2023
What is TikTok Shop?
The platform defines itself as “an integrated e-commerce solution within TikTok.” Its site shows the way of selling and how new it is. is shopping while watching a live stream ; another form are links inserted within a clip which direct you to the virtual store, finally, you can also access the accounts of the brands.
As for the tools offered to sellers they find each other:
- Purchase and conversion without intermediaries.
- TikTok’s own campaigns and promotion.
- Direct collaboration with the content creator.
- performance analysis.
TikTok Shop It is already working in the UK. however, it has not been said when it could reach Mexico or any other country.
The strategy is to keep users hooked, just as it already happens; the algorithm constantly shows videos related to your interests. This version is similar to the one that Instagram launched a few years ago, in fact they agree that brands can add links to the photographs that when taking click They redirect you to their online store.
On the other hand, to verify the success it has had, various testimonials from brands such as Benefit and Rebellious Fashion have been shared, revealing that their sales grew exponentially when using TikTok Shop.
TikTok the giant brought from Asia
In 2016, ByteDance launched the app in China under the name Douyin, which was replaced by TikTok. His alliance with Musica.ly -which was a platform where you could do duets with artists and interpret their greatest hits- catapulted him to fame, however, it was in 2021 when he became a boom digital, surpassing even Instagram in number of users, according to Statista.
Finally, in 2021 the company reported an income of 4 thousand 500 million dollars.
