There are offers that are above average and reach 50 percent, in some cases / sebastián casali
While summer makes itself felt with all the rigor of temperatures that exceed 30 degrees, different shops in the City have already begun to liquidate this season’s clothing. Many chose to remove the prices from the window and announce the sales with the characteristic “Sale”. Others advertise 3-for-2 promotions, where the lowest-value item stays free, or discounts of up to 50 percent with cash payment.
Using posters of all sizes and colors, merchants display their strategies to boost sales.
They also advertise the benefits of bank promotions and plans that, in most businesses, are 3 to 6 installments without interest.
Those who want to renew their wardrobe these days, treat themselves or buy something they need will find different offers and payment plans.
What is reiterated in most businesses is that the one with cash will be the one that gets the cheapest prices, although any calculation becomes relative in a country with such high inflation rates.
The window of a women’s clothing store located at 48, between 7 and 8, is full of posters. In the same one reads: remerón 2,000 pesos; shirt 1,000 pesos; blouses 2,000 pesos; tops, 1,000; short, 3,500 pesos; dresses from 1,500 pesos.
“I was waiting for this moment of sales because I’m going on vacation in February and I knew that clothes were going to drop a lot,” said Camila, a young woman who yesterday took advantage of the discounts to buy shorts and a top.
A few meters from that trade, in another clothing store, although the summer sale is not announced, it is noted that for cash payment discounts of 20 percent are achieved.
Unlike other years, there are not a few businesses that chose to get the prices from the shop windows. Although signs like the one saying “welcome to sale” are read in a men’s clothing store, to find out the values of the garments there is no other alternative than to enter these premises. In that place there are discounts of 40 percent on the second unit, but the footwear is not included in the promotion.
In the branch of a well-known women’s clothing brand, the discounts are around 30 percent. A shirt that was at 12,890 pesos is now sold at 8,743; a denim skirt went from costing 15,980 to 13,980; a shirt at 17,690 is now 12,383 and a pair of linen pants that cost 23,980 dropped to 16,980. Footwear was also reduced, flip flops went from costing 8,980 pesos to costing 5,980 pesos.
In another local clothing firm, also located in the 8th Street shopping center and adjacencies, three for two is promoted, but there are no prices in sight. The same thing happens in a well-known shoe and clothing brand where you can see that the end-of-season discounts have started, but you can’t see what percentage they are.
In another location on Calle 9 dedicated to the sale of party clothes, “50% off” is promoted.
A few meters away, a clothing brand for young people and adolescents maintains the prices that were in force until a few days ago, but those values must be discounted by 40 percent due to sales. A pair of sneakers that cost 10,590 now costs just over 6,000.
On Calle 47, a men’s clothing store announces discounts of up to 60 percent on selected products. A sweater costs 7,990 pesos; a bermuda, 11,990 pesos; shoes 18 thousand and a short, 7,990 pesos.
